A fresh take on celebrity investment with global icons and JUST Water co-founders Will & Jaden Smith; an Elevator Talk extravaganza, featuring elevator pitches from the founders of four upstart food and beverage brands and accompanying feedback from the hosts. This episode is presented by Ruby Rockets.
Better Booch is a Los Angeles-based brand of kombucha that has been around for a couple of years and, prior to the recent introduction of these products, had been offered exclusively in glass bottled.
Meet the former Wall Street trader turned extreme athlete behind the Spartan Race phenomenon and its over one million devoted followers; how innovation, diversity of thought shaped success for Nuun. This episode is presented by Ruby Rockets.
Spindrift’s latest creation, which was unveiled at the Natural Products Expo West 2018, is perhaps their most adventurous flavor to date in that it introduces an ingredient that they haven’t used before: tea.
California Juice Company is a purveyor of cold-pressed juices that are packaged in both full-size ready to drink form as well as a smaller shot format, which are what we are exclusively looking at in this review.
How Jägermeister is carefully embracing a softer side of its iconic history, while maintaining its core identity; Shutthekaleup explains why authenticity and transparency are the keys to winning with influencers; Why the founders of acclaimed brand The Coconut Cult set out “to create a religion, essentially.” This episode is presented by Symrise Califormulations.
Zupa Noma's latest release, labeled simply as a “Veggie Shot,” leaves the soup category behind and seeks to position the product as a quick hit of veggies that have been formulated with functionality in mind.
HyVIDA is a line of sparkling, hydrogen-infused waters that are currently available in three varieties: Pure, Raspberry, and Lemon Lime. All three of the flavors are unsweetened, contain zero calories, and are packaged in a 250ml can.
CircleUp CEO Ryan Caldbeck has two words of advice for brands planning to raise capital in 2018; Why The Good Food Institute Co-Founder Bruce Friedrich believes his advocacy for plant-based meat is “literally a religious calling”; going back to the roots with Yoot. This episode is presented by Saffron Road.
Alpha Food Labs founder Mike Lee sees the future of food through the lens of personalized nutrition and experiential marketing; Launchpad founder Jeremy Smith on why brands shouldn’t let their brokers do all the talking, especially at Costco; pints and perspective on beer from Mr. Guinness; taking a lift with the Spindrift of hard seltzer. This episode is presented by Top Health Ingredients.
Vita Coco’s Pressed Coconut variety is a product announced for the 2018 Natural Products Expo West show. Unlike their other offerings, which have, aside from Coco Community, come in the form of flavored coconut water, this product relies exclusively on coconut for its flavor profile.
Announced in late February, Califia’s Yogurt Drinks lineup feature the company’s proprietary “Califia Culture Blend” (in place of traditional dairy-based yogurt) and will include four varieties: Unsweetened Plain, Mango, Super Berry, and Strawberry.
Blume Honey Water is a line of beverages that are made with “100% bee-friendly honey” positioned as delivering “elegant energy” and “artisanal hydration.”
Stubb’s co-founder/Rhythm Superfoods’ CEO Scott Jensen on why respect for capital, competition is critical to success; how The New Primal founder Jason Burke persevered with his paleo brand despite early missteps; why Hello Delicious is seeking the “middle seat” between healthy and indulgence; Kerry Song croons about her vegan meat brand The Abbot’s Butcher. This episode is presented by The Maple Guild.
