People have tried several times to market a ready-to-drink rooibos tea to children, and it has always failed to catch on. To us, there seems to be a big disconnect between the purchaser (the parent who might be in tune with this) and the end user (a child). Can Bossi, a line of USDA Organic rooibos drinks marketed for kids, succeed where others did not?

Koia is a plant-based protein drink brand that is launching in three flavors. Koia's key selling points are its protein content (16-19 g per bottle depending on the variety), low sugar content, and non-GMO vegan formulation. It also has some really sharp looking packaging.

Mr. Mak’s Ginbao is this new company’s take on an Asian ginger bao (broth) that is delivered in ready-to-drink form. The product comes in three flavors, Original Dynasty, Dragonwell, and Queen Bee, each of which is packaged in an attractive looking 13.9 oz. glass bottle.

Bowery Coffee Co. is a Los Angeles, Calif.-based company that recently launched a five-flavor line of ready-to-drink cold brew coffee beverages. In an overflowing pool of cold brew brands, does Bowery do enough to tell its story in such a way that connects with consumers?

The cold-pressed/high pressure processed segment of the shot category is still a relatively young concept. This is both a good thing in that Saratoga will have less clutter to cut through, but it’s also adds a near term challenge in that the shelf space for this category isn’t as defined as it is for full size juices.

Caveman Coffee is a third wave coffee company that was founded by health conscious competitive athletes. As the name implies, there’s a strong paleo diet and “biohacking” bent to the company and a big part of what they do comes from their supporting products, which include coconut MCT oil and cacao butter.

Alpha Wolf is a low calorie line of supplement drinks that were designed to help improve the drinker’s ability to focus.

Solti Juice is a San Diego-based company that produces cold-pressed organic juice drinks that are aseptically processed with ultraviolet (UV) light filtration. The company claims that this delivers the best tasting and most nutrient-rich juice out there (aside from truly raw, of course).

Imported from Vietnam, Cor de Coco is a three-SKU line of coconut-based ready to drink cold brew coffee drinks. Right off the bat, one of the issues with Cor de Coco is that the company has failed to properly translate this product for the American market.

Does the concept of a ginger-flavored kombucha catch our eye? Definitely not. Fortunately for Revive, its new "Wild Ginger" variety is not a ginger-flavored kombucha, but rather a kombucha that’s made from ginger.

Zupa Noma is a USDA Organic and high pressure processed (HPP) product (we won’t yet call it a beverage) that is looking to disrupt the soup category. To do this, the brand is taking a variety (six, to be exact) of soup formulations, putting them into bottles, and in essence marketing them as the savory counterpart to HPP juice.

With over three years of business under its belt, Los Angeles-based Secret Squirrel is a relative veteran of the cold-brew coffee space. However, things always felt slightly incomplete, and as a result the company seemed to be unable to fully capitalize on the growth of the category. But now, with its latest revision, things seem like they are about to change.

Given the proliferation of cold-brew coffees out there, it’s no surprise that there are brands out there hoping that this will spill over into other categories. In the case of Cham, that category is tea.