Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.
For the first time in the U.S., beverages are being filled in aseptic carton packs displaying the FSC label of the Forest Stewardship Council. Johanna Foods has launched ‘Earth Wise’…
LAS VEGAS (Nov. 29, 2011) – XYIENCE, maker of Xenergy, the official energy drink of the UFC, celebrates the victory of XYIENCE team athlete Wanderlei “The Axe Murderer” Silva over…
When Shadow Beverages acquired the Whey UP brand in June, the goal was simple – transform a niche market protein-based energy drink into an everyday beverage with a widespread consumer base. Now armed with sleek new package and improved taste profile, WheyUP will attempt to make the leap to mainstream with crossover appeal in both the sports and functional beverage categories.
November 29, 2011 — At this year’s Fi Europe (FiE) in Paris, BENEO – one of the leading manufacturers of functional ingredients – announces the creation of its BENEO-Technology Center.…
South Orange, New Jersey (November 25, 2011) — Seton Hall University’s John C. Whitehead School of Diplomacy and International Relations will honor Susan K. Neely, president and CEO of the…
NEW ORLEANS, Nov. 28, 2011 /PRNewswire/ –WAT-AAH!, the first line of functional bottled water for kids, and NFL superstar, Marques Colston, recently joined forces to bring awareness to the national…
Lifeway Kefir Available in 402 New Major Retail Locations MORTON GROVE, Ill., Nov. 29, 2011 /PRNewswire/ — Lifeway Foods, Inc., (Nasdaq: LWAY), a leading supplier of cultured dairy products known…
November 28, 2011 – Hangover Joe’s Get Up & Go “The Hangover” Recovery Shot is now available in GNC store’s nationally. “The Hangover” Recovery Shot is the official licensed product…
As millennials are fast becoming the most influential demographic in the United States, the highly populated and digitally savvy group of 18-30 year-olds has dramatically changed that way that businesses spend marketing dollars and communicate with consumers. However, the growth of non-traditional and social marketing has not been without quite a few stumbles, pitfalls, and outright disasters. In the wake of these public relations nightmares, a number of new marketing companies have popped into the corporate mainstream promising to ease the burden – and potential problems - associated with new media and marketing to millennials. Brand Adoption is one of these new companies.
LAS VEGAS (November 23, 2011)— XYIENCE is the maker of Xenergy, the official energy drink of the UFC, and on Saturday, Nov. 12, 2011 when the UFC debuted on FOX…
Refreshed Snow Globe Campaign Becomes Holiday Tradition with Activation across More Than 90 Countries; Bedingfield Brings Multi-Lingual Talents to Song, Singing Lyrics in Six Languages ATLANTA–(BUSINESS WIRE) — Coca-Cola is…
As mainstream consumption of energy drinks continues to soar, emergency room visits related to energy drink intake are becoming increasingly common, according to a new report released by the Substance…
Rexam, Ball Win Top Three Spots in Intra-Industry Recycling Contest Washington, DC (PRWEB) November 22, 2011-– As the nation celebrated America Recycles Day, the aluminum beverage can industry announced it…
New York, November 22, 2011 — OJO fortified eye care nectar, the world’s first Dr. formulated eye care beverage that helps protect and preserve vision, is thrilled to announce the…
