Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

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Posts by Ray Latif

Union Pacific Rail Workers Getting Their Modjo

by Ray Latif,

Nation’s premier transportation company switches to new Modjo Hydrate Elite™ to keep its workers sharp in Texas, Arkansas and Illinois SUNRISE, FL – October, 2011 – Working outdoors makes keeping…

BevNET TV: An Interview with David Luks of Honeydrop BevNET TV: An Interview with David Luks of Honeydrop

BevNET TV: An Interview with David Luks of Honeydrop

by Ray Latif and Joshua Pratt,

Beverage entrepreneurs love to tweak their brands, overhauling packaging and marketing with abandon. But it’s hard to make the changes without a direct objective. Not so for Honeydrop Beverages – a brand of honey-sweetened juices and teas – which went into the redesign process with a clear objective: while the company had found some success within the natural foods channel, founder and CEO David Luks knew that greater growth would require an eventual transition into the mainstream market. Luks understood that a new look had to precede such a move.

Big Red Buys Thomas Kemper Soda Company

by Ray Latif,

Austin, TX (October 10, 2011) — Big Red, Inc. announced today that it has acquired the Thomas Kemper Soda Company. In a sale orchestrated by Kemper investor First Beverage Group,…

Pulse Beverage Places Cabana Lemonade With Nature’s Best

by Ray Latif,

Agreement Spurs Growth and Paves Way for Distribution of Pulse® NutriPurposeTM Beverages in USA and Asia DENVER, CO–(Marketwire – Oct 11, 2011) – The Pulse Beverage Corporation (OTCBB: PLSB) (“Pulse”…

Dr Pepper Launches Dr Pepper TEN Nationwide

by Ray Latif,

PLANO, Texas–(BUSINESS WIRE) — Dr Pepper gives men a reason to celebrate with the launch of Dr Pepper TEN. Delivering the iconic taste of regular Dr Pepper but with just…