Going from launch to a nine-figure exit in just 3 1/2 years is a rare feat in the beverage industry, but several of the key players in CORE Nutrition’s $525 million sale to Keurig Dr Pepper (KDP) aren’t surprised.
One of a growing set of insurgent premium water brands was taken off the table this morning when Keurig Dr Pepper (KDP) announced that it had agreed to buy CORE Nutrition, the maker of CORE Hydration and CORE Organics, for $525 million.
Functional beverage company Core Nutrition, LLC has raised almost $39 million in funding over the past 12 months, according to documents filed with the U.S. Securities and Exchange Commission (SEC).
CORE Organic, the USDA Certified Organic nutrient-enhanced hydration with antioxidants, will feature an innovative immunity support ingredient along with two new flavors at the Natural Products Expo West Trade Show.
As the BevNET editorial team prepares to hit the floor at Anaheim Convention Center for Natural Products Expo West 2018, here is an early look at some of the brands that will be showcasing revamped packaging and redesigned labels at this year’s show.
Build hot brands, grow relationships with buyers, and sell companies with Halen Brands’ Jason Cohen; dive into consumers’ relationship with sustainable seafood with Ken Plasse, CEO of Fishpeople; an elevator windup-and-pitch from sports drink brand KRā.
In an interview with BevNET, Jerry Reda, the COO of Big Geyser, said his belief in the management and marketing team at Minnesota-based food conglomerate Hormel Foods, which acquired Muscle Milk parent company CytoSport Holdings in 2014 for approximately $450 million, was a key component of the deal.
CORE CMO Erik Berniker said the company was motivated to deliver more options to consumers searching for low-calorie, certified organic beverages.
Led by founders and personal trainers Karena Dawn and Katrina Scott, Tone It Up is a fitness community that inspires millions of women to be their best selves through workout videos, fitness challenges, meal plans and the duo’s infectious positivity.
On the East Coast, CORE Organics will be distributed by Big Geyser, Honickman Group and Polar Beverages, while Haralambos Beverage Co. Kalil Bottling and Nevada Beverage Co. will carry the brand in the West.
