After spending the last year pivoting its marketing and identity back towards its core military audience, Kill Cliff is looking to expand its consumer base with a change in design that positions it as an approachable clean energy play with an array of use occasions.
Three months after becoming the first nationally distributed beverage brand to launch a CBD drink, Kill Cliff is launching two new flavors to meet growing demand. Mango Tango and The G.O.A.T. (Grape-est of All Time), are now available to order online in cases of 12 cans each for $69.00.
While several startup sports drink brands have looked to CBD as an anti-inflammatory functional ingredient, Kill Cliff is the first brand in the category with nationwide distribution to announce a CBD line. The new product, Kill Cliff CBD, includes 25 mg of CBD per 12 oz can and will be available in a single flavor, Orange Kush.
KILL CLIFF, the maker of clean performance beverages, is on pace to grow distribution by 250 percent in 2019. Walmart is fueling the most recent surge, bringing KILL CLIFF into more than 1,900 stores in 46 states.
KILL CLIFF, the maker of clean performance beverages, has announces 2019 will be a record-breaking year in its mission to support active and veteran Navy SEALs and their families. With remarkable momentum and a rapidly expanding distribution, KILL CLIFF is on a march to $1 million
Sports drink brand Kill Cliff has entered 320 Sprouts Farmers Market stores and expanded within the military channel by adding Marine Corps Exchange locations nationwide; Illy launches RTD; Marin Kombucha enters Costco stores.
Kill Cliff, the maker of clean, advanced performance beverages, is kicking off summer 2018 and peak beverage season with the launch of IGNITE, a clean energy drink for the tenacious warrior in all of us.
Brands big and small are now finding emerging subcultures to build their beds in. From startup recovery drinks crafting an identity around cult fitness brands to big soda companies focusing in on the emerging gaming community.
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