Brand News
Jun 8, 2023Kill Cliff & Joe Rogan Want You To Drink Elk BloodEnergy drink Kill Cliff announced it is expanding its partnership with celebrity podcaster Joe Rogan and adding endurance sport and bowhunting influencer…
Jun 23, 2022MLB Decision To Allow CBD Brand Partnerships Thrills Hemp Beverage MakersMajor League Baseball’s decision to allow teams to partner with NSF-certified CBD brands opens the door for food and beverage companies to access a bigger…
Jul 20, 2021Last Updated Jul 20, 2021Feeling the Weight: Brands Face Headwinds in Recovering Gym ChannelAs the pandemic wreaked economic destruction on large portions of the global beverage industry, the fitness channel was among those hit hardest by lockdowns…Sep 21, 2020Last Updated Sep 21, 2020Kill Cliff Announces New CBD FlavorKill Cliff, the clean energy drink company, just added a fourth CBD beverage to its already impressive arsenal- Strawberry Daze.
Jul 6, 2020Last Updated Jul 6, 2020Kill Cliff Aims to Expand Audience With Design ShiftAfter spending the last year pivoting its marketing and identity back towards its core military audience, Kill Cliff is looking to expand its consumer base…
Feb 21, 2020Distribution Roundup: Lemon Perfect Enters Big GeyserLemon Perfect Enters Big Geyser, Expands Whole Foods; CLEAN Cause Goes Chainwide in Whole Foods; Kill Cliff Adds Publix, Weis Market; SkinTE Goes Chainwide in…Nov 20, 2019Kill Cliff Releases Two New FlavorsThree months after becoming the first nationally distributed beverage brand to launch a CBD drink, Kill Cliff is launching two new flavors to meet growing…Jul 30, 2019Last Updated Jul 30, 2019Kill Cliff CBD Now Available for Pre-SaleKILL CLIFF CBD in Orange Kush is now available to order online. Each 12 oz. can of the brand-new, revolutionary formula delivers 25 mg of full spectrum CBD…
Jun 27, 2019Last Updated Jun 27, 2019Kill Cliff to Launch CBD Recovery DrinkWhile several startup sports drink brands have looked to CBD as an anti-inflammatory functional ingredient, Kill Cliff is the first brand in the category with…Apr 24, 2019KILL CLIFF Now Available at WalmartKILL CLIFF, the maker of clean performance beverages, is on pace to grow distribution by 250 percent in 2019. Walmart is fueling the most recent surge,…Apr 1, 2019Last Updated Apr 1, 2019Kill Cliff Commits to Donating $1M to Navy SEAL Foundation in 2019KILL CLIFF, the maker of clean performance beverages, has announces 2019 will be a record-breaking year in its mission to support active and veteran Navy SEALs…
Mar 11, 2019Last Updated Mar 11, 2019Distribution Roundup: Kill Cliff Adds Sprouts, Military ExchangesSports drink brand Kill Cliff has entered 320 Sprouts Farmers Market stores and expanded within the military channel by adding Marine Corps Exchange locations…Mar 1, 2019Kill Cliff Expands DistributionKill Cliff, the maker of clean performance beverages, has announced expanded distribution into two new retail partners.Jul 12, 2018Last Updated Jul 11, 2018Kill Cliff Expands Product Line and Launches New PackagingKill Cliff, the maker of clean, advanced performance beverages, is kicking off summer 2018 and peak beverage season with the launch of IGNITE, a clean energy…