Kill Cliff Announces New CBD Flavor

Kill Cliff, the clean energy drink company, just added a fourth CBD beverage to its already impressive arsenal- Strawberry Daze.

Kill Cliff Aims to Expand Audience With Design Shift

After spending the last year pivoting its marketing and identity back towards its core military audience, Kill Cliff is looking to expand its consumer base with a change in design that positions it as an approachable clean energy play with an array of use occasions.

Distribution Roundup: Lemon Perfect Enters Big Geyser

Lemon Perfect Enters Big Geyser, Expands Whole Foods; CLEAN Cause Goes Chainwide in Whole Foods; Kill Cliff Adds Publix, Weis Market; SkinTE Goes Chainwide in Sprouts; The Bitter Housewife Adds Whole Foods Rocky Mountain Region

Kill Cliff Releases Two New Flavors

Three months after becoming the first nationally distributed beverage brand to launch a CBD drink, Kill Cliff is launching two new flavors to meet growing demand. Mango Tango and The G.O.A.T. (Grape-est of All Time), are now available to order online in cases of 12 cans each for $69.00.

Kill Cliff CBD Now Available for Pre-Sale

KILL CLIFF CBD in Orange Kush is now available to order online. Each 12 oz. can of the brand-new, revolutionary formula delivers 25 mg of full spectrum CBD with high quality hydration.

Kill Cliff to Launch CBD Recovery Drink

While several startup sports drink brands have looked to CBD as an anti-inflammatory functional ingredient, Kill Cliff is the first brand in the category with nationwide distribution to announce a CBD line. The new product, Kill Cliff CBD, includes 25 mg of CBD per 12 oz can and will be available in a single flavor, Orange Kush.

KILL CLIFF Now Available at Walmart

KILL CLIFF, the maker of clean performance beverages, is on pace to grow distribution by 250 percent in 2019. Walmart is fueling the most recent surge, bringing KILL CLIFF into more than 1,900 stores in 46 states.

Kill Cliff Commits to Donating $1M to Navy SEAL Foundation in 2019

KILL CLIFF, the maker of clean performance beverages, has announces 2019 will be a record-breaking year in its mission to support active and veteran Navy SEALs and their families. With remarkable momentum and a rapidly expanding distribution, KILL CLIFF is on a march to $1 million

Distribution Roundup: Kill Cliff Adds Sprouts, Military Exchanges

Sports drink brand Kill Cliff has entered 320 Sprouts Farmers Market stores and expanded within the military channel by adding Marine Corps Exchange locations nationwide; Illy launches RTD; Marin Kombucha enters Costco stores.

Kill Cliff Expands Distribution

Kill Cliff, the maker of clean performance beverages, has announced expanded distribution into two new retail partners.

Kill Cliff Expands Product Line and Launches New Packaging

Kill Cliff, the maker of clean, advanced performance beverages, is kicking off summer 2018 and peak beverage season with the launch of IGNITE, a clean energy drink for the tenacious warrior in all of us.

Kill Cliff Rebrands, Adds Energy Line

Performance beverage maker Kill Cliff announced today the launch of Ignite, a new pre-workout energy sub-line that completes the brand’s self-described “Full System” of fitness beverages.

The New, New Niches: Brands Look to Intense Sports, E-Games for Growth

Brands big and small are now finding emerging subcultures to build their beds in. From startup recovery drinks crafting an identity around cult fitness brands to big soda companies focusing in on the emerging gaming community.