Boulder, Colorado — March 12, 2012 — mix1® Beverage Company, marketer of all natural nutritional shakes, has named Kevin Conrad as its new Executive Vice President of Sales. Mr. Conrad will have responsibility for leading mix1’s field sales organization, expanding mix1’s DSD network, and leading sales efforts with beverage buyers at key retailers.
With a recent $6 million investment, The Hershey Company now owns a controlling interest in mix1 Beverage Company. In its annual report filed with the Securities and Exchange Commission on Friday, Hershey revealed that it had made the investment in January and increased its ownership interest in mix1 to approximately 69 percent. Hershey’s investment was part of $7.25 million that mix1 had raised in two rounds of funding last month.
Waialua, HI (Sept. 28, 2011) Waialua based Waialua Soda Works – a natural, old fashioned Hawaiian Soda Company – is pleased to announce that IZZE & Mix 1 cofounder, Greg Stroh, has joined the Waialua Soda Works Board of Advisors. Stroh joins Waialua Soda Works after more than 20 years in the beverage industry. In […]
BOULDER, Colo. (Oct. 6, 2010) – mix1 beverage company, best known for its All-Natural Protein Shakes, announced today the introduction of its new product line, mix1 Lean Performance. At only 90 calories, the great-tasting, all-natural Lean Performance products provide the everyday athlete a high-quality protein beverage whose foundation is clean, simple and naturally effective nutrition. […]
Boulder, Colo. (Feb. 2, 2010) – mix1® Beverage Company, an emerging leader in the functional beverage and performance nutrition category, today announced the appointment of Doug Rauch to its board of directors. Rauch brings more than 30 years of experience in the grocery business, having helped grow Trader Joe’s® Company from a small nine-store chain […]
BOULDER, Colo. (September 17, 2009) – mix1® Beverage Company, an emerging leader in the functional beverage and performance nutrition category, today announced the appointment of Matthew M. Riegner as chief financial officer. This announcement comes shortly after the company’s closure of its first round of institutional funding – a $6 million investment from the Highland […]
Boulder, Colo. (September 2, 2009) – mix1® Beverage Company, an emerging leader in the functional beverage and performance nutrition category, today announced it has closed its first round of institutional funding, with a $6 million investment from the Highland Consumer Fund. The funding will be used to accelerate mix1’s ongoing national rollout. Funds will be […]
BOULDER, Colo. (Mar. 11, 2008) – mix1, an all-natural protein & antioxidant drink company, will introduce its line of functional beverages at the Natural Products Expo West in Anaheim, Cali., Mar. 14-16, at booth #5207. This will mark the company’s first-ever tradeshow exhibition. @@img1 “We are excited to showcase our line of all-natural functional beverages […]
@@img1 BOULDER, Colo. (Nov. 27, 2007) – mix1® beverage company, an emerging leader in the functional beverage category, announced today the hiring of Joelle Hoffman as vice president of sales. At mix1, Hoffman will be responsible for leading all sales efforts through mix1’s brokered accounts including the natural, specialty and conventional channels. "We are thoroughly […]
@@img1 BOULDER, Colo. (Oct. 3, 2007) – mix1® beverage company, an emerging leader in the functional beverage category, announced today the completion of a $6 million Series B-2 equity financing from a diverse group of existing and new investors. This capital will allow the company to accelerate national expansion through most major distribution channels and […]
Brian Link to lead regional sales efforts along with American Eagle Distributing BOULDER, Colo. (Aug. 14, 2007) – mix1, an all-natural protein & antioxidant drink, announced today the hiring of regional sales manager Brian Link, and a new partnership with American Eagle Distributing. Both announcements, along with the recent nationwide launch of mix1 at […]
BOULDER, CO May 2007 – Busy Americans now have an easier way to maintain a balanced diet. mix1®, an all-natural, nutritional beverage, will launch in June in Whole Foods Market locations across the country. Available in four great-tasting flavors, mix1 is a comprehensive blend of premium nutrients with the optimal balance of carbs and protein […]
