Pepsi-Cola Holiday Spice (Discontinued)

PepsiCo’s snack business helped offset declining performance from its beverage brands during the first quarter of 2018, according to financial results released by the company earlier today.

Bundaberg partners with PepsiCo; Kona Deep signs with Big Geyser; Elmhurst Milked enters Walmart; TEN Spring Water now in Food Lion; Nomad Trading Co. launches in Whole Foods

Australian-owned Bundaberg Brewed Drinks is taking a major step in the company’s global growth plans through a distribution partnership with PepsiCo that will significantly increase U.S. distribution for the craft-brewed beverage brand.

Trademark hunters take over Slice and prep a relaunch; Long Island Iced Tea maker comes under fire from Nasdaq after blockchain pivot raises suspicions; Oatly addresses controversy over dealings with a pig farm; German Olympians choose non-alcoholic beer; Diet Coke’s rebrand gets an analysis.

While fitness enthusiasts are off pursuing the physical challenges of CrossFit and Spartan Race which we explored yesterday –elsewhere, technology has allowed a new type of “athlete” to emerge and a new avenue for brands to reach them and their fans.

After a pilot run in Brazil, PepsiCo’s customizable pod-based beverage format Drinkfinity is now available stateside, launching exclusively through the brand’s website last week.

Mountain Dew today announced that actor, comedian and overall hardest-working-man-in-show-biz Kevin Hart will become the new face of Mtn Dew Kickstart.

Solid on revenues but sluggish in sales, PepsiCo’s fourth quarter and full-year results offered mixed fortunes for the food and beverage giant.

Earlier today, the CPG giant officially announced the launch of Bubly, an eight-SKU line of fruit-flavored sparkling water in 12 oz. cans that will debut at retail this month.

Pepsi today unveiled its TV advertisement that will air during Super Bowl LII on Feb. 4. Titled “This Is the Pepsi,” the :30 in-game ad takes fans through decades of the brand’s rich history in pop culture.

PepsiCo, the National Hockey League Players’ Association (NHLPA) and the National Hockey League (NHL) today announced a multi-year extension of their North American partnership, securing its place as one of the largest partnership agreements in League history.

Doritos Blaze and MTN DEW ICE, two new PepsiCo product innovations that recently hit store shelves nationwide, are coming together for a :60 in-game Super Bowl LII advertisement on Feb. 4.

Mountain Dew is introducing MTN DEW ICE, a crisp, clear, carbonated soft drink made with a splash of real juice that will keep Dew Nation charged and refreshed.

Pepsi today unveiled this year’s global creative campaign, “Pepsi Generations,” a celebration of the brand’s rich history in pop culture for 120 years.