Jun 19, 2026Last Updated Jun 22, 2026New Products: Benson Boone Brings Dragon Fruit to Caliwater, Alani Adds Purple Cotton CandyDragon Fruit might be the flavor of the summer, at least if you’re taking your cues from Yesly and Caliwater’s new portfolio additions. In other parts of the…
Jun 3, 2026Last Updated Jun 19, 2026Distribution: Recess Makes Club Debut as ‘Modern Unwind’ Space Heats UpRecess has made its club channel debut through a new partnership with Costco, where it has launched a 15-pack case of its Zero Proof Mocktails.
May 29, 2026Former Nutrabolt Execs Can Keep New Jobs at Recess, Texas Judge RulesThree former Nutrabolt executives will be able to keep their jobs at functional beverage brand Recess after a Texas federal judge rejected a request for an…
May 22, 2026New Beverages: GHOST x Bubblicious, Lapo’s, RecessThis week’s new beverage gallery features GHOST’s latest candy-coated collaboration, Elmhurst’s RTD protein shake debut and a long-awaited move outside of…
Apr 10, 2026Last Updated Apr 10, 2026Profile: Charm Tonic Puts Gen Z Lens on “Social Wellness”A pair of young entrepreneurs in Minnesota have launched Charm Social Tonic, an adaptogen-powered mocktail that’s gone from a university class project to…
Jan 26, 2026Last Updated Jan 26, 2026Recess Takes on Dry January Tropes; ‘You Don’t Need A New You’At a time when people are floating lofty commitments to strict lifestyle changes, the message from Recess is simple: “you don’t need a new you.”
Jan 2, 2026Last Updated Jan 2, 2026Reviews: Recess, Dad Grass Take on Dry JanuaryJust in time for Dry January, this week’s reviews features two brands specializing in alcohol-free relaxation, including a winter-themed mock-tini and a…
Nov 7, 2025Last Updated Nov 7, 2025New Products: Gorgie Taps Cranberry For The Holidays, Mockly’s New PackagingCranberry is the holiday flavor popping up in seasonal varieties from drink makers like Gorgie, Halfday, Unwell and Cann.
Oct 27, 2025Last Updated Oct 29, 2025Recess Raises $30 Million in CAVU-led B Round, Adds Kyle Thomas From C4Recess Drinks has closed a $30 million series B round led by existing investors including CAVU, while Kyle Thomas will be joining founder Ben Witte as co-CEO…
Oct 2, 2025Last Updated Oct 3, 2025Trip Reveals New Flavor, Format & Hire As Brand Crosses Sales MilestoneRelaxtion drink Trip is making good on its goal for US expansion in 2025, announcing today the release of a new flavor and distribution, as well as a hiring of…
Aug 19, 2025Last Updated Aug 19, 2025New Adult Non-Alc Entries Challenging Top Brands; Pressure On Price IncreasesThe adult non-alc category is on its way to hitting $1 billion in off-premise sales as new entries shake up the top brand families and begin to drive prices…
May 1, 2025Last Updated May 1, 2025Reviews: Poppi, Recess, Lapo’s Take On Classic FlavorsThere’s a good reason why classics never go out of style, as proven again in this week’s reviews, highlighted by updated takes on familiar favorite flavors…
Jan 3, 2025Last Updated Jan 3, 2025Embracing The Buzz: Adult Non-Alc’s EvolutionThe adult non-alcoholic (ANA) beverage category has been driven recently by demand for functional options intentionally crafted to have an effect and…
Mar 18, 2024Last Updated Mar 18, 2024Expo West Notebook: Non-Alc Expansion; Weird Gets WiredOur latest news roundup from Expo West 2024 highlights a fresh approach from Weird Beverages, how Recess and Parch are growing the retail footprint of adult…
