Brand News
Oct 1, 2026Last Updated Oct 2, 2026Walmart Introduces ‘Mood & Mind’ Beverage Set as Functional Drinks EvolveWalmart is carving out dedicated shelf space for a new generation of functional beverages, giving the rapidly expanding mood category one of its greatest votes…
Oct 1, 2026CPG Week: Recess Staffs Up & Inflation Keeps Pressure On GroceryOn this episode, the team covers new Recess appointments, inflation’s impact on grocery and rumors of a popular oil brand seeking a buyer.
Sep 18, 2026Last Updated Sep 18, 2026New Beverages: Recess ‘Tinis, La Colombe Matcha, Plus Pharrell & Pusha T’s New CoffeeThis week’s new product gallery finds music icons Pharrell and Pusha T back on the ‘grind,’ FINNSUL finds inspiration on TikTok for its latest collaboration,…
Sep 4, 2026Last Updated Sep 4, 2026Distribution: AriZona Takes Premium Mineral Water Ferrarelle into Cans; UPDATE Hits Circle KAriZona Beverages has secured a distribution deal with Italian mineral water brand Ferrarelle to bring its new canned line to U.S. retail.
Jun 19, 2026Last Updated Jun 22, 2026New Products: Benson Boone Brings Dragon Fruit to Caliwater, Alani Adds Purple Cotton CandyDragon Fruit might be the flavor of the summer, at least if you’re taking your cues from Yesly and Caliwater’s new portfolio additions. In other parts of the…
Jun 3, 2026Last Updated Jun 19, 2026Distribution: Recess Makes Club Debut as ‘Modern Unwind’ Space Heats UpRecess has made its club channel debut through a new partnership with Costco, where it has launched a 15-pack case of its Zero Proof Mocktails.
May 29, 2026Former Nutrabolt Execs Can Keep New Jobs at Recess, Texas Judge RulesThree former Nutrabolt executives will be able to keep their jobs at functional beverage brand Recess after a Texas federal judge rejected a request for an…
May 22, 2026New Beverages: GHOST x Bubblicious, Lapo’s, RecessThis week’s new beverage gallery features GHOST’s latest candy-coated collaboration, Elmhurst’s RTD protein shake debut and a long-awaited move outside of…
Apr 10, 2026Last Updated Apr 10, 2026Profile: Charm Tonic Puts Gen Z Lens on “Social Wellness”A pair of young entrepreneurs in Minnesota have launched Charm Social Tonic, an adaptogen-powered mocktail that’s gone from a university class project to…
Jan 26, 2026Last Updated Jan 26, 2026Recess Takes on Dry January Tropes; ‘You Don’t Need A New You’At a time when people are floating lofty commitments to strict lifestyle changes, the message from Recess is simple: “you don’t need a new you.”
Jan 2, 2026Last Updated Jan 2, 2026Reviews: Recess, Dad Grass Take on Dry JanuaryJust in time for Dry January, this week’s reviews features two brands specializing in alcohol-free relaxation, including a winter-themed mock-tini and a…
Nov 7, 2025Last Updated Nov 7, 2025New Products: Gorgie Taps Cranberry For The Holidays, Mockly’s New PackagingCranberry is the holiday flavor popping up in seasonal varieties from drink makers like Gorgie, Halfday, Unwell and Cann.
Oct 27, 2025Last Updated Oct 29, 2025Recess Raises $30 Million in CAVU-led B Round, Adds Kyle Thomas From C4Recess Drinks has closed a $30 million series B round led by existing investors including CAVU, while Kyle Thomas will be joining founder Ben Witte as co-CEO…
Oct 2, 2025Last Updated Oct 3, 2025Trip Reveals New Flavor, Format & Hire As Brand Crosses Sales MilestoneRelaxtion drink Trip is making good on its goal for US expansion in 2025, announcing today the release of a new flavor and distribution, as well as a hiring of…