Club chain Costco for years has used roadshow sampling events as a testing ground for new brands being considered for a rotation in-store. The process of planning, staging, executing and following through can be complicated and fraught with risk.
In this roundup of distribution news, we chat with Wandering Bear CEO Matt Bachmann about the cold brew brand’s approach to “thoughtful expansion” in natural/specialty grocery — in the form of 200+ new Whole Foods locations across five regions — with its 32 oz. cartons. Plus updates from Leisure Project and Twrl Milk Tea.
New York-based coffee brand Wandering Bear announced this week that it has raised a $5 million funding round backed by existing investors. The new capital arrives as the company seeks to scale its online ecommerce business, which has become its main focus following a post-pandemic pivot.
Facing major disruptions to its traditional business model, New York-based coffee maker Wandering Bear announced today the launch of a new suite of products designed to bring the formerly office-focused brand into the at-home coffee space.
As the COVID-19 pandemic has forced a shutdown of all non-essential businesses, leading to both mass layoffs and a widespread shift to work-from-home for white collar workers, the growing space for cold brew coffee on draft has been effectively halted. The impact has forced coffee brands and distributors that had relied heavily on the office channel to make rapid changes.
In this video recorded at BevNET Live Winter 2019 in Santa Monica, California, Wandering Bear co-founder and CEO Matt Bachmann dives into how his early stage coffee brand has interwoven its multi-channel strategy with its marketing strategy and minimized dependence on traditional retail outlets in order to meet consumers at the office, on the shelf and directly in their kitchens through ecommerce.
Wandering Bear Executes on Expansion Plans; Solt-ti Enters Walmart; Phocus Adds CVS, Grocery Chains; Sunwink Adds Whole Foods; Come Back Daily to Open Pop-Up Location
At this year’s Summer Fancy Food Show, held June 23-26 at the Javits Center in New York City, there was plenty of beverage innovation to go around. Following yesterday’s look at several new products from the show, in this roundup, we explore developments in the coffee and ginger ale/tonic categories.
In this slideshow gallery, we highlight some of the notable new coffee and tea products from Expo West 2019, including new shelf-stable cold brew lines from Chameleon and High Brew, a nitrogen-infused Thai iced tea with oat milk, and Hiball’s return to the cold brew category.
In the first of BevNET’s multi-part recap of the major beverage category trends, new products and news from Natural Products Expo West 2019, we examine how dairy producers are rallying around grass-fed products, the rise of collagen-infused drinks, and how coffee brands are building around plant-based milks.
With the major trade shows of the year behind us, October’s new product launches saw emerging brands announce line extensions while new companies debuted innovative and on-trend products such as meal replacements and cannabidiol (CBD) infused drinks.
OWYN Aims to Triple Store Count, Enters Walgreens and CVS; Dunn’s River Brands Partners with Big Geyser for Sweet Leaf Distribution; Wandering Bear Expands in Target with Grab-and-Go Placement; Alkaline88 Adds 7,500 Stores
In the second and final part of our Natural Products Expo East 2018 recap, BevNET covers news emerging from the Organic Trade Association meeting and takes a look at some of the new products and developments in plant-based dairy, kombucha, functional waters and other categories.
After highlighting a handful of new drinks in our show preview last week, check out the following gallery for a look at some of the other new and forthcoming innovations we saw at Natural Products Expo East 2018.
