Waterloo Sparkling Water

by Waterloo Sparkling Water

Crystal Geyser Joins the Surging Flavored Sparkling Category

CG Roxane is the leveraging its flagship brand Crystal Geyser Alpine Spring Water to enter the flavored sparkling water space, which grew 9.3% year-over-year, outpacing both flavored still water and non-flavored sparkling water during that period.

Reviews: Waterloo Heads to Flavortown, Florence By Mills, OHMG

This week we check out new releases from Millie Bobbie Brown’s Florence By Mills Coffee and a limited-release collaboration between celebrity chef Guy Fieri and Waterloo. We also check out OHMG, a U.K. import that highlights magnesium as its hero ingredient.

Marketing Roundup: Waterloo Goes to Flavortown, Share a Coke Returns

Waterloo is partnering for the second year in a row with celebrity chef Guy Fieri on a new limited edition line of co-branded flavors: Lemon Italian Ice, Huckleberry Cobble and Spiced Mango Sorbet; The Coca-Cola Company’s “Share a Coke” cans and bottles are coming back.

Expo West Gallery: First Look at New Products

As Expo West 2025 kicks off this morning, here’s a first look at new products showcasing at the show, including launches from Vita Coco, Topo Chico and Califia Farms.

Distribution Roundup: Mude Launches in L.A.; Waterloo Goes International

The Naked Collective, maker of functional beverage brand Mude, announced this week that the product is now launching in Erewhon, Lassens and various independent stores in the Los Angeles area; Sparkling water brand Waterloo is now available on ecommerce platform Grovara, a B2B marketplace which sells wellness brands to international retailers; Following its March launch in retail, ready-to-drink cocktail brand SESH is now available in 12 states, according to the company.

Waterloo Acquired by Investment Group Led by Flexis Capital

Waterloo Sparkling Water announced today it has been acquired by a group of investment firms led by Flexis Capital and including Eurazeo Brands, Moore Strategic Ventures, JW Levin Management Partners and Waterloo Capital. Terms of the transaction were not disclosed.

Waterloo Sparkling Water Launches Lemon-Lime Flavor

Waterloo Sparkling Water, an Austin-based company with a commitment to providing healthy and satisfying beverage choices, is excited to announce the latest addition to their line of fruit-inspired sparkling waters: Lemon-Lime!

Waterloo Announces New Publix Distribution

Waterloo Sparkling Water, the rapidly growing beverage brand committed to big taste and bold flavor, is pleased to announce new South East distribution with Publix and their Greenwise Market stores.

People Moves: With Shifted Focus on E-Commerce, Waterloo Announces Three New Hires

Waterloo names three new hires as the brand shifts focus; The Alkaline Water Company names director of operations; Regatta Craft Mixers adds four new members to marketing and sales teams; Alan Murray named chairman of the board at Sambazon; Brian Pear joins PUSH Agency as CMO.

Waterloo Sparkling Water Announces Blueberry Flavor

Waterloo Sparkling Water, an Austin-based company with a commitment to refreshment, is excited to announce the latest addition to their line of fruit-inspired sparkling waters: Blueberry! Waterloo Blueberry delights with the sweet fragrance and taste of fresh ripe blueberries, a flavor that very few sparkling water brands have attempted.

Waterloo Sparkling Water Announces Expanded Distribution

Waterloo Sparkling, the emerging water brand committed to big taste and bold flavor, is pleased to announce their continued expansion with the addition of 2,059 new retail locations, within the past quarter.

People Moves: Sarah Bird Joins Beyond Broth as CEO

Sarah Bird Joins Beyond Broth as CEO; Riff Cold Brewed Hires VP of Business Development; REBBL Names New CMO; CLEAN Cause Appoints VP of Sales; Waterloo Sparkling Brings on New Sales and Marketing Leadership; Distill Ventures Announces New Executive Appointment


Older Entries