Brand News
Aug 7, 2026Last Updated Aug 7, 2026New Beverages: Waterloo Refreshes, Liquid Death x Feastables, More ProteinThis week, Waterloo unveils its new look, Jolene expands its oat milk latte line and BellRing brings new protein options to two of its brands.
May 15, 2026Last Updated Jun 1, 2026New Beverages: Protein, Patriotism Powers Launches By Proda, Unwell, Chobani & MoreThere’s no lack of new beverage launches this week, with a range of seasonal releases, LTOs and permanent roster additions by Pop & Bottle, Unwell, RYZE,…
Mar 31, 2026Marketing: Throne Sport Coffee Adds Alex Bregman to Roster; Plus Evian, SpriteFunctional coffee brand Throne Sport Coffee is expanding its roster of professional athlete ambassadors with the addition of Chicago Cubs third baseman Alex…
Feb 6, 2026Last Updated Feb 6, 2026New Products: Daily Harvest Brews Frozen Elixirs, Innerbloom Brings Kanna To CansThis week, new energy drink flavors for Unwell and C4, Pressed Juicery celebrates Back History Month and Saint James Iced Tea unveils its Party Pack lineup.
May 8, 2025Last Updated May 13, 2025Crystal Geyser Joins the Surging Flavored Sparkling CategoryCG Roxane is the leveraging its flagship brand Crystal Geyser Alpine Spring Water to enter the flavored sparkling water space, which grew 9.3% year-over-year,…
Apr 10, 2025Last Updated Apr 10, 2025Reviews: Waterloo Heads to Flavortown, Florence By Mills, OHMGThis week we check out new releases from Millie Bobbie Brown’s Florence By Mills Coffee and a limited-release collaboration between celebrity chef Guy Fieri…
Apr 4, 2025New Products: BRĒZ Goes Extra Strength, Waterloo Teams With Guy FieriIn this week’s new products gallery, BRĒZ gives its flagship product an extra kick, Waterloo heads to Flavortown with Guy Fieri and La Colombe pays homage to a…
Apr 4, 2025Last Updated Apr 11, 2025Marketing Roundup: Waterloo Goes to Flavortown, Share a Coke ReturnsWaterloo is partnering for the second year in a row with celebrity chef Guy Fieri on a new limited edition line of co-branded flavors: Lemon Italian Ice,…
Mar 5, 2025Last Updated Mar 5, 2025Expo West Gallery: First Look at New ProductsAs Expo West 2025 kicks off this morning, here’s a first look at new products showcasing at the show, including launches from Vita Coco, Topo Chico and Califia…
Feb 28, 2025Last Updated Feb 28, 2025New Products: Protein Options Abound, Talking Rain Enters Prebiotic SodaIn this week’s new products roundup, protein is king with new additions from Lean Body, Quest Nutrition, Joyburst and Genius Gourmet.
Dec 2, 2021Distribution Roundup: Mude Launches in L.A.; Waterloo Goes InternationalThe Naked Collective, maker of functional beverage brand Mude, announced this week that the product is now launching in Erewhon, Lassens and various…
Aug 19, 2020Last Updated Aug 21, 2020Waterloo Acquired by Investment Group Led by Flexis CapitalWaterloo Sparkling Water announced today it has been acquired by a group of investment firms led by Flexis Capital and including Eurazeo Brands, Moore…Jul 24, 2020Last Updated Jul 24, 2020Waterloo Sparkling Water Launches Lemon-Lime FlavorWaterloo Sparkling Water, an Austin-based company with a commitment to providing healthy and satisfying beverage choices, is excited to announce the latest…
Jun 17, 2020Last Updated Jun 17, 2020Waterloo Announces New Publix DistributionWaterloo Sparkling Water, the rapidly growing beverage brand committed to big taste and bold flavor, is pleased to announce new South East distribution with…