Waterloo Sparkling Water

This week, new energy drink flavors for Unwell and C4, Pressed Juicery celebrates Back History Month and Saint James Iced Tea unveils its Party Pack lineup.

CG Roxane is the leveraging its flagship brand Crystal Geyser Alpine Spring Water to enter the flavored sparkling water space, which grew 9.3% year-over-year, outpacing both flavored still water and non-flavored sparkling water during that period.

This week we check out new releases from Millie Bobbie Brown’s Florence By Mills Coffee and a limited-release collaboration between celebrity chef Guy Fieri and Waterloo. We also check out OHMG, a U.K. import that highlights magnesium as its hero ingredient.

In this week’s new products gallery, BRĒZ gives its flagship product an extra kick, Waterloo heads to Flavortown with Guy Fieri and La Colombe pays homage to a classic summertime treat.

Waterloo is partnering for the second year in a row with celebrity chef Guy Fieri on a new limited edition line of co-branded flavors: Lemon Italian Ice, Huckleberry Cobble and Spiced Mango Sorbet; The Coca-Cola Company’s “Share a Coke” cans and bottles are coming back.

As Expo West 2025 kicks off this morning, here’s a first look at new products showcasing at the show, including launches from Vita Coco, Topo Chico and Califia Farms.

In this week’s new products roundup, protein is king with new additions from Lean Body, Quest Nutrition, Joyburst and Genius Gourmet.

The Naked Collective, maker of functional beverage brand Mude, announced this week that the product is now launching in Erewhon, Lassens and various independent stores in the Los Angeles area; Sparkling water brand Waterloo is now available on ecommerce platform Grovara, a B2B marketplace which sells wellness brands to international retailers; Following its March launch in retail, ready-to-drink cocktail brand SESH is now available in 12 states, according to the company.

Waterloo Sparkling Water announced today it has been acquired by a group of investment firms led by Flexis Capital and including Eurazeo Brands, Moore Strategic Ventures, JW Levin Management Partners and Waterloo Capital. Terms of the transaction were not disclosed.

Waterloo Sparkling Water, an Austin-based company with a commitment to providing healthy and satisfying beverage choices, is excited to announce the latest addition to their line of fruit-inspired sparkling waters: Lemon-Lime!

Waterloo Sparkling Water, the rapidly growing beverage brand committed to big taste and bold flavor, is pleased to announce new South East distribution with Publix and their Greenwise Market stores.

Waterloo names three new hires as the brand shifts focus; The Alkaline Water Company names director of operations; Regatta Craft Mixers adds four new members to marketing and sales teams; Alan Murray named chairman of the board at Sambazon; Brian Pear joins PUSH Agency as CMO.

Waterloo Sparkling Water, an Austin-based company with a commitment to refreshment, is excited to announce the latest addition to their line of fruit-inspired sparkling waters: Blueberry! Waterloo Blueberry delights with the sweet fragrance and taste of fresh ripe blueberries, a flavor that very few sparkling water brands have attempted.

Waterloo Sparkling, the emerging water brand committed to big taste and bold flavor, is pleased to announce their continued expansion with the addition of 2,059 new retail locations, within the past quarter.