Headlines

Room 9 Creative + Venture Leads $3M Round for Madre Mezcal

With a growing portfolio of natural products companies, New York-based investment firm Room 9 announced its first lead investment last week, participating in Madre Mezcal’s $3 million Series A round. Room 9 Creative + Venture is a venture capital investment firm and branding design house founded by managing partner Anish Bhatia.

Distribution Roundup: Genius Juice Refreshes Branding, Expands Nationwide

Seeking to broaden its consumer base beyond coconut fans, Genius Juice announced this week a brand refresh that places more emphasis on distinct flavors and plant-based functionality; Ascent Recovery Water has partnered with four new retail chains in the Midwest and Northeast, the company announced this week.

Nielsen: Monster, Energy Category Receive Boosts After Pandemic Anniversary

Monster Energy Company saw a boost in year-over-year sales for the period ending April 10, alongside other brands in the energy category, as the industry laps the one year anniversary of the COVID-19 pandemic. According to an analysis of Nielsen data by Goldman Sachs Equity Research, Monster reported dollar sales growth of 31.2% to $5.87 billion in the two-week period.

Perfect Day Forms Sustainability & Health Council

Foodtech company Perfect Day, which produces a whey protein isolate from non-animal sources for use in dairy alternative food and beverage products, announced this week the formation of its Sustainability & Health Advisory Council, intended to consult the company on environmental concerns and health and wellness issues.

CELSIUS Sues A Shoc and KDP, Alleging Trade Dress Infringement

Claiming that A Shoc is illegally copying its look and engaging in false advertising, Celsius Holdings, Inc., the maker of CELSIUS energy drinks, is taking the competing energy brand and its distribution partner Keurig Dr Pepper (KDP) to court.

Hydrant Closes $8.5M Funding Round

Powder-based hydration drink Hydrant has raised $8.5 million from a range of celebrity and athlete investors, including Lance Bass, Aaron Rodgers, Ashley Greene, Josh Allen, and others.

Spirits Gallery: New Spring Releases from Bumbu, Hecate, Booker’s and More

In this gallery, we highlight some of the notable new releases over the past two months, which includes new releases from Bumbu, Elephant Gin and Booker's, a new basil-infused vodka from Manhattan, the debut of a pair of watermelon expressions from Malibu and Absolut, plus more. 

Caliwater Announces Relaunch Backed by Vanessa Hudgens and Oliver Trevena

California-based cactus water brand Caliwater is set to relaunch this month with a new founding team that includes actor/filmmaker Oliver Trevena and actress Vanessa Hudgens. The drinks are available in Organic Wild Prickly Pear and Organic Wild Prickly Pear with Ginger & Lime flavors. Each can contains 25 calories and is vegan, kosher and non-GMO.

Two Roads Breaks Into Spirits-Based RTD Segment with Daybreaker Vodka Cocktails

The Stratford, Connecticut-based craft brewery has launched Daybreaker, a family of ready-to-drink, vodka-based cocktails, available in three flavors: Blood Orange, Cran-Lime and Meyer Lemonade. All three are mixed with real fruit juice and vodka distilled at Two Roads’ Area Two research and development space.

Oatly Reveals Revenue Gains, Mounting Losses in IPO Filing

In 2020, revenue increased 106.5% year-over-year, outpacing the 72.9% growth from the year prior, with U.S. revenue representing $100 million, according to SEC documents. Citing Nielsen data, the company reported that retail sales in the U.S. grew 182% year-over-year.