Amid Revenue Declines, Jones Soda Co. Raises $2.8M
Jones Soda Co. announced the close of $2.8 million in financing on Tuesday, bringing some positive news for the company following a disappointing end to fiscal year 2017.
Headlines
People Moves: Leadership Shuffle at VEB
Leadership moves at VEB focus on Hansens; Mike Fransz joins C2O marketing team; Revive Kombucha brings on KeVita vet to head sales.
Reed’s Net Sales Rebound in Q4
Financial woes for Reed’s Inc. are finally on the mend with the company reporting a 5.7 percent increase in net sales in Q4 2017 during earnings call on Wednesday.
Nitro Beverage Co. To Launch RTD Cold Brew Line
Following its foray into the keg business, Asbury Park, N.J.-based Nitro Beverage Co. will make the leap into cans next month with the release of a three-SKU line of nitrogen-infused organic cold brew coffee.
Blue Moon Creator Plans to Release Line of THC-Infused Non-Alcoholic Beers
Nearly three months after departing MillerCoors, Keith Villa, who invented the company’s Blue Moon craft brand, has launched a new company, called Ceria Beverages, that will focus on producing a line of non-alcoholic cannabis-infused craft beers.
Hydrogen Water Brands Plot Course for Growth
Despite its limited commercial exposure thus far, a handful of hydrogen water brands are taking different approaches as they seek to stake their respective claims on this emerging category.
Taste Radio Ep. 102: How To Create an Iconic Brand — The Lessons of Shots, Cults and Kale
How Jägermeister is carefully embracing a softer side of its iconic history, while maintaining its core identity; Shutthekaleup explains why authenticity and transparency are the keys to winning with influencers; Why the founders of acclaimed brand The Coconut Cult set out “to create a religion, essentially.” This episode is presented by Symrise Califormulations.
Nuun Launches Immunity Line
Nuun has made health-through-exercise a core tenet of the brand identity for its line of hydration tablets and powders. But now the company says it is looking to take care of its consumers around the clock with Nuun Immunity, a new line launching next month.
Virgil’s Rebrand Marks Start of Reed’s New Strategy
The rebranded Virgil’s, which is currently rolling out nationwide, features a “cleaner, more youthful, more energetic” label which highlights its “All Natural” claim and emphasizes the product’s craft quality, according to Reed’s CEO Val Stalowir.
Sour Deal: AtlantaFresh Artisan Creamery Shuts Down
The rise and fall of dairy processor AtlantaFresh reveals a glimpse into the changing nature of the Whole Foods' relationship with its suppliers on a local level -- and how Amazon’s $13.4 billion acquisition of the natural retail chain last summer may ultimately shape those partnerships in the future.
Red Bull Launches Organic Soda Line
The energy drink brand today announced the limited U.S. launch of Organics by Red Bull, a four-SKU line of premium organic sodas made with natural ingredients.
Expo West 2018: Dairy Responds to Rise of Plant-Based
Twenty-five years after the National Milk Processor Education Program (MilkPEP) launched the iconic “Got Milk?” advertising campaign, the dairy industry is finding that more than ever that the answer is “no.”
Expo West 2018 Video: Spindrift CEO Talks New Product Development
At Natural Products Expo West 2018, Spindrift founder/CEO Bill Creelman talked about how the brand's new Arnold Palmer-style “Half & Half" flavor aims to help the company emphasize its points of differentiation in a crowded sparkling water category.
Thrive Creators Build Mission With Venture Arm & Alliance
In the past month, the three co-founders of retailer Thrive Market have announced two platforms to improve the food system and the planet. After launching Thrive Market Ventures (TMV), an investment vehicle for better-for-you brands, earlier this month, the trio announced last week the creation of a philanthropic community called Alliance for Good (AFG).