Newswire

ShineWater, the vitamin-enriched hydration beverage based in Bay City, is rapidly increasing its brand’s momentum as new distributors and retailers join in on the healthy hydration movement.

The Vitamin Shoppe, an omni-channel specialty retailer of nutritional products, has announced the launch of a premium sports nutrition brand from John "Jocko" Willink, a renowned former Navy SEAL officer, New York Times best-selling author, host of the popular Jocko podcast, Partner in Origin, and co-founder of Echelon Front, a leadership development consulting firm.

BioSteel Sports Nutrition Inc. has been named The Official Sports Drink of the Brooklyn Nets and Barclays Center, the company's first major partnership with a professional U.S. sports team.

Beverage industry innovators Phil Marineau and Harry Drnec has announced the official launch of ENHANCED RECOVERY, an omega-3 sports drink scientifically formulated to give elite athletes more rapid and complete muscle recovery following intense workouts or competition.

Professional athletes are always looking for an edge. They seek out products that improve performance and recovery without harming their bodies. Now, five professional athletes from the NBA and MLB have joined forces to endorse a high-performance, high recovery beverage engineered by Mother Nature for active and athletic consumers everywhere.

Southern Breeze Sweet Tea, the original zero calorie cold brew sweet tea inspired by the South itself, has launched a new flavor – Watermelon. A bright and punchy treat to sweeten your day, the new flavor is made with real tea leaves and has just the right amount sweetness to make the summery watermelon stand out. 

Ginger and Functional Shot lovers can now enjoy their favorites in a new way. Reed’s Inc., America’s #1 name in ginger, has launched Reed’sWellness Shots. Each variety is packed with fresh organic ginger and shelf stable so you can get your daily dose of powerful ginger every-time, anywhere.

STōK Cold Brew is giving consumers a new way to fuel their coffee — and fuel their dreams — with its latest line of innovative products: STōK Fueled Creamers and Ready-to-Drink Coffee.

Ascent, one of America's fastest growing sports nutrition companies, announced the launch of Recovery Water, a revolutionary water-based beverage that pairs high-quality protein with electrolytes to help athletes optimally recover post-workout.

The latest innovation from Bulletproof, Collagen Protein Boosts are flavorful powdered drink mixes designed to make your daily dose of collagen delicious, easy, and more beneficial.

Ascent, one of America's fastest growing sports nutrition companies, just announced the launch of a new flavor in its Pre-Workout Clean Energy and Hydration Fuel product line.

Indianapolis brewery, Indiana City Brewing Co., is introducing Primo, Indy’s first ever dry hopped sparkling water, to Indy’s biggest beer lovers at the 12th Annual Winterfest beer festival taking place at the Indiana State Fairgrounds this weekend.

Protein2o has welcomed three vital additions to continue the fast-paced growth of America’s #1 protein water.