News

Dulce Vida Tequila Reaches Milestone Of More Than 25,000 Cases Sold In One Year

Dulce Vida Tequila, recently acquired by newly formed alcohol beverage investor, Milestone Brands LLC, is pleased to announce the brand has surpassed 25,000 cases sold in the past 12 months. Dulce Vida Tequila recently launched a new line of 80-proof tequilas, Blanco, Reposado and Añejo, and 70-proof Lime and Grapefruit infused tequilas, across 10 states in August 2016.

XYIENCE Announces New Video Content on Campus Insiders Website

XYIENCE, the original great tasting, zero calorie energy beverage, announced today it is teaming up with Campus Insiders, the premier digital destination and content source for college sports fans, for the second year to produce a new series hosted by veteran sports journalist, Seth Davis, titled "Don't Mess with Seth."

Liquid I.V. Hits 240 Harris Teeter Shelves

Liquid I.V., a startup dedicated to breakthrough hydration products and defeating dehydration globally, has expanded to 240 Harris Teeter stores across Delaware, District of Columbia, Florida, Georgia, Maryland, North Carolina, and South Carolina. This is the brand’s first saturation in these territories.

Southwest Spirits & Wine Releases Calamity Gin and Knockmore Irish Whiskey

Southwest Spirits & Wine, a joint venture between Southwest Distillery and Prairie Creek Beverages, has released Calamity Gin and Knockmore Irish Whiskey. In a journey to create a gin for the next generation that would appeal to non-gin drinkers it took the President and Master Blender of Southwest Spirits & Wine almost four years and ten different formulas to create something legendary.

Brew Dr. Kombucha Eyes $50 Million In Revenue By 2019

Propelled by sustained consumer demand for kombucha along the West Coast, sales doubled to nearly $12 million in 2016. Founder and CEO Matt Thomas expects booming growth to continue amid an expansion of the company’s manufacturing capacity and the addition of an experienced sales executive.

Ezra Brooks Launches New Straight Rye

The iconic brand Ezra Brooks Kentucky Straight Bourbon Whiskey has a new addition to its product lineup: Ezra Brooks Straight Rye. The brand, which dates back to 1957 and has been a part of Luxco’s portfolio of whiskeys since 1993, will continue to provide variants for consumers that celebrate the modern gentleman in all of us.

Snoop Dogg Arranges Celebrity Endorsement Team for Tanqueray Gin

Tanqueray Gin announces the launch of “The Tanqueray TEN” a collection of talented, creative influencers curated by entertainment icon and brand ambassador Snoop Dogg. The ten individuals that comprise The Tanqueray TEN were all hand-selected by Snoop Dogg as part of his content partnership with Tanqueray to celebrate and modernize Gin & Juice cocktails.

Stolen Breaks Into Premium Aged American Whiskey

Stolen Spirits, the subversive creator of The World’s First Smoked Rum, is breaking rules again with the release of a unique American Whiskey. Known for “stealing” one-of-a-kind, premium spirits and bringing them to life, STOLEN has procured some very special 11-year aged whiskey and then re-barreled it with double smoked barrel staves, resulting in a remarkably rich and distinct flavor.

Lori’s Original Lemonade Creates Unique and Innovative Flavors to Revitalize the Lemonade Industry

Lemonade is one of the oldest beverages in the world dating all the way back to ancient Egypt 1000 AD. It hasn't seen much change, if any, since it's inception centuries ago. Thankfully, Lori's Original Lemonade has taken a sweet and unexpected twist on this classic beverage with their 3 unconventional, yet delicious flavors: Lavender Lemonade, Ginger Lemonade, and Lemongrass Lite Lemonade.

FitWhey Named the Official RTD Protein Beverage of Spartan Race

BFit Brands announced a new partnership between Spartan Race — an organization that stages a national series of obstacle races of varying distance and difficulty levels — and FitWhey, the fitness beverage that combines protein and functional energy.

Wells Fargo C-Store Survey: Monster’s Mutant Off to Rocky Start

Slow sales during last year’s Q4 launch of Monster Energy’s Mutant have weakened retailer expectations for the company’s new “super soda” Mountain Dew competitor, according to Wells Fargo Securities’ latest “Beverage Buzz” convenience store report.