News

Ripple Takes Aim at Legislation, Nut Milks in New Campaign

Not willing to sit idly as U.S. legislators seek to create and enforce tight, dairy-based definitions for the word “milk,” Ripple Foods launched a new digital media campaign this week that offers its take on the drink’s standard of identity.

Press Clips: Nestea Rebrand Profiled, Kombucha Bill Goes to Capital Hill

An article in Fortune details Nestlé’s complete overhaul of its Nestea iced tea brand, while CNBC reports that a bipartisan group of U.S. Congressmen have introduced legislation aimed at eliminating federal alcohol taxes and updating regulations for kombucha.

BeyondBrands Taps Jeremy Adams as Co-Founder and Chief Strategic Officer

Going into its second full year in business, BeyondBrands, the conscious brand consultancy co-created by natural products standouts Eric Schnell and Marci Zaroff Schnell, has added veteran executive Jeremy Adams as a Co-founder and member of its leadership team.

Padre azul Tequila Launches in the US, Opening Florida and Georgia Markets

Padre azul Tequila, owned by beverage company Tradition Mexico, is now imported to the United States by Park Street Imports, with current distribution in the Georgia Market. Padre azul Tequila is the number-one specialty tequila in many global markets and currently sold in over 16 countries.

Love Beets Launches New Superfood Beet Powder

Love Beets, a pioneering line of premium, ready-to-eat beet products, is growing its product offering with 100% pure Beet Powder that's an ideal item for health enthusiasts, fitness fanatics, or those just looking to incorporate more better-for-you ingredients in their diet.

Almond Pro Offers Innovative Protein Powders Made Entirely From Almonds

Natural foods startup Almond Pro is riding their wave of continued sales growth with some exciting announcements for 2017. The new company is launching a peanut butter chocolate flavor of its flagship almond protein powder, and all products are now available for wholesale distribution.

Gold’s Gym Introduces Line of Protein Powders

Gold's Gym, the world's leading authority on health and fitness, continues to expands its brand footprint, this time entering into a partnership with C+A Global to develop Gold's Gym's own line of protein powders and small kitchen appliances such as blenders, juicers, healthy grills and more.

United Natural Foods Inc. Expanding in Rhode Island

Rhode Island Governor Gina M. Raimondo and the Rhode Island Commerce Corporation today announced that United Natural Foods Inc. (UNFI) intends to significantly expand its footprint in Rhode Island, with plans to hire 100 new full-time employees by the end of 2018 and a total of 150 new full-time employees by 2020.

Sparkling Ice Launches $37M Integrated Marketing Campaign

The “Be Not Bland” campaign features a series of television advertisements designed to embrace “authenticity and individuality, celebrating the people, places and personalities that fill life with flavor and ‘not bland’ moments." In a call with BevNET, Talking Rain CEO Kevin Klock described the campaign as “a long-term platform that we can build on.”

Health Leads the Way in PepsiCo Q4 Growth

PepsiCo CEO Indra Nooyi announced that the company’s low- and reduced-calorie beverages were among its top and fastest-growing products in its 2016 Q4 and year-end report to investors on Wednesday. Spurred by an initiative to create and market healthier products, net revenue from new products has averaged more than $5 billion since 2013.