ASPIRE Named the Official Sports Drink of the Under Armour All-America High School Football Game
As part of the multi-year partnership, ASPIRE will exclusively supply the hydration stations and bottled sports drinks throughout game-week.
News
F.A.S.T. Announces $24 Million Capital Raise
Led by the early-stage investment arm of global health care giant Johnson & Johnson, Johnson & Johnson Innovation, the raise also brought on a new investor in Lumira Capital, while existing investors like Sofinnova Ventures, Redmile Group, and HealthQuest Capital, among others, also increased their stakes in the company as part of the capital raise.
Smartwater Looks to Sparkle With Carbonated Extension
The Coca-Cola-owned brand yesterday announced the launch of Smartwater Sparkling, which will roll out to select retailers, including upscale dining locations and hotels, online sites and club stores, in New York City, Los Angeles and Miami this month.
EMORY Vodka to Launch Guerilla Marketing Campaign at Art Basel Miami
Commencing for the week of Art Basel and throughout the high season in Miami, EMORY Vodka will be strategically poured at the most buzzworthy locations and venues, starting at the heart of this year’s mountain of Art Week events.
Lunazul Tequila Introduces Limited Edition Double Barrel Reposado
At the 2015 Ultimate Spirits Challenge, the Lunazul Double Barrel Reposado was among the highest scoring Tequilas in the entire competition as a finalist in the Reposado category earning a 94 score and the “Excellent, Highly Recommended” accolade.
Zodiac Vodka Now Available Throughout Illinois
Available in Original and Black Cherry flavors, the premium gluten-free potato vodka will be available throughout the state and distributed exclusively via Wirtz Beverage Group.
ZICO Introduces New Strawberry Banana Flavor
ZICO Chilled Strawberry Banana will launch on the West Coast, available in the refrigerated section of major retailers.
In Barefoot Trademark Battle, it’s Wine vs. Kombucha
Co-founders Ethan and Kate Zuckerman addressed the ongoing litigation in a press release disseminated this week, expressing their frustration in the Trademark Trial and Appeals Board (TTAB) process.
Bluewater Farms Expands Distribution to Texas Central Market Locations
All Central Market locations will carry the fresh juices in locations from Dallas to San Antonio to Houston and Fort Worth.
Ginger Shots Now Available in Whole Foods’ Southern Pacific Region
Ginger Shots, which are organic, kosher, ginger-based juice shots, are cold pasteurized using HPP to achieve a shelf life of 45 days without compromising the taste or other qualities of the juice.
Krystal Now Offering Sprite Cranberry Through the Holiday Season
The flavorful beverage is available at Krystal for a limited time.
Distribution Roundup: GT’s, KeVita, Mamma Chia & Evolution Fresh on CVS Shelves
The brands are arriving at the drug store chain by way of Dari Farms, a Tolland, Connecticut-based DSD distributor that services more than 5,000 retailers throughout Southern New England.
5-Hour ENERGY’s Extra Strength Peach Mango Flavor Now Available in Stores and Online
The flavor joins strawberry watermelon, sour apple, grape and berry to become the fifth extra strength variety of the popular energy shot, which also has six regular strength flavors as well as decaf.
Clearly Kombucha Reveals Limited-Edition ‘Pumpkin Spice Booch’ Flavor
Clearly Kombucha's brew team has created just 25 bottles of Pumpkin Spice Booch and while most bottles are reserved for friends and family to enjoy with their Thanksgiving meals, the company is auctioning off one bottle.