News

Mico Tequila Launches Ready-To-Drink Tequila Seltzers

Mico Tequila, the modern spirited, small batch tequila distillers, have made a name for themselves in the seltzer genre now, offering ready-to-drink Mico Tequila Seltzers. Available in Sam's Club stores in California, Wine House, Jason Wine & Spirits, Mission Wine & Spirits, Remedy Wine & Spirits and online at micotequila.com.

G FUEL Launches New “Black Ooze” And “Red Ooze” Energy Drinks

You hear the voice of a symbiote in your ear all day. It needs to feed! If you let it out, it could wreak havoc. You’re so tired and need something that will quench the hunger. Two black tendrils leap from your back and grab the new G FUEL Black Ooze and Red Ooze — inspired by Sony Pictures’ upcoming highly anticipated sequel Venom: Let There Be Carnage, exclusively in movie theaters this fall!

People Moves: Tractor Beverage Co. Reorganizes Exec Team

In this week's People Moves: Tractor Beverage Co. announced it has repositioned key figures within its executive team, cannabis beverage maker purejuana announced the appointment of Paulo Sobral as Sales Leader, Bert Naverrete joined ZX Ventures as General Partner, Head of Growth Equity Fund and Basemakers brings Faithe Rayns on as Chief Operating Officer.

Cocktail Showdown 1: Meet The Players

It’s time to reveal the contestants and judges for BevNET’s inaugural Cocktail Showdown, a pitch competition that will feature 10 of the most innovative and disruptive brands in the rapidly emerging category of spirit-based ready-to-drink and ready-to-pour cocktails.

Gallery: July’s Latest RTD Cocktails

The ready-to-drink category continues to expand with line extensions from brands such as Barbox and Avana and debuts into the category from distilleries including Tom’s Town and Midnight Moon. Check out the gallery for the latest tequila-infused cocktails, notable cocktailer collaborations and brand debuts.

Alongside New Capital, Sunrise Adjusts Strategy, Brings on Burns

CPG-focused investment group Sunrise Strategic announced late last week that it would bring aboard more food and beverage veterans, notably ex-ONE Brands CEO Peter Burns, to help the firm diversify its capabilities. The news comes as the firm also announced its financial partner, Trilantic North America, had invested additional capital into the group.