Macro and Micro Brands Grapple For RTD Domination
Ready-to-drinks (RTD) are currently one of the fastest growing categories in beverage alcohol, but it can be extremely difficult for consumers to know exactly what they’re buying and who’s making it.
News
Cathead Distillery Debuts A New Small Batch Release of Old Soul Bourbon
Cathead Distillery, Mississippi’s first and oldest legal distillery, debuts the brand’s 2021 release of its small batch Old Soul Straight Bourbon Whiskey—a precise blend of two whiskies with an identical high-rye mash bill and aged for four and five years respectively.
Happenstance Whiskey Is Now Available
The Nashville-based, female-owned brand launched its Founder’s Edition, straight bourbon whiskey that contains a complex combination of vanilla, hazelnut, toasted oak, honey, and toffee notes – double distilled, barrel-aged to perfection.
Ayr Wellness Agrees Deal to Acquire Cannabis Seltzer Brand Levia
Ayr Wellness Inc. has entered into a binding letter of intent to acquire 100% of Massachusetts-based Cultivana, the parent company of cannabis-infused beverage brand Levia, for $20 million.
Monin Launches Its Two Most Popular Seasonal Flavors In A Zero Sugar & Zero Calorie Option
Monin has introduced two new flavors, Pumpkin Spice and Peppermint, to its Zero Calorie Natural Flavoring line. Easy to use, these flavors are a perfect substitute for full sugar options. Both flavors are excellent in coffees, lattes, cocktails and teas, and they are natural, clean label, zero calorie and zero sugar.
MANTRA Labs Introduces New Packaging Designed To Represent The Power Of Positive Nutritional Habits
MANTRA Labs, a nutrition company that exists to ignite greatness through daily, simple, science-backed nutritional habits, introduced new packaging that reflects the brand’s mission to support mental and physical fitness through everyday nutritional supplements.
Martin Bauer Group Is Going Climate Neutral By 2030
The Martin Bauer Group and all other companies in the global nature network have pledged to achieve climate neutrality. From 2030 at the latest, the global botanicals group will have no carbon footprint.
Pillars Yogurt Expands Distribution, Adds New SKUs
Pillars Yogurt is growing! We're excited to share that our distribution and product mix is growing and we're entering new retailers, despite facing many of the serious challenges faced by CPG brands in the last 18 months. Pillars is now on shelves at over 2500 stores nationwide, and we're not slowing down anytime soon.
Cann Partners with Tove Lo to Launch First Caffeinated Flavor
Cannabis-infused “social tonic” maker Cann has partnered with Swedish pop star Tove Lo for its latest product launch: Peach Passionfruit Maté, a limited edition caffeinated beverage infused with THC.
Ascent Protein Launches New Plant-Based Protein With Whole Foods Market
Ascent, one of America’s fastest growing sports nutrition companies, is thrilled to announce a new line of organic plant-based protein powders, created to support muscle health and athletic performance.
Volley Tequila Seltzer To Expand Distribution To Washington D.C.
Volley, the award-winning tequila seltzer made with just three clean ingredients: 100% blue agave tequila, sparkling water, and organic juice, announced that it has appointed Breakthru Beverage Group to service the Washington D.C. market.
Taika Adds New Funding, Launches Matcha Latte
Adaptogen-powered, plant-based latte maker Taika has announced the close of a $2.2 million seed round of funding from a diverse group of experienced investors, as well as the launch of its fourth flavor: Matcha Latte.
PBC Ventures Launches As Digitally-Native Incubator For Ready-To-Drink Cocktails And Craft Spirits’ Come To Market
Premier Beverage Consortium (also known as PBC Ventures), an independent collaboration between proven innovators in the wine and spirits industry, and Vapor Studio, the noted brand creation and marketing agency, has launched a new digitally-native incubator model that reshapes how ready-to-drink (RTD) cocktail, premium craft spirits, and non-alcoholic beverage brands are brought to market.
Barr Hill Gin Announces Charitable Initiative ‘Bee’s Knees Week’ To Save Endangered Bees Nationwide
Barr Hill Gin, the #1 best-selling American super-premium gin in the U.S., announced the 5th annual Bee’s Knees Week that will extend from September 24 through October 3, 2021. The charitable initiative celebrates the Bee’s Knees cocktail and underwrites habitat creation for endangered pollinators.