News

Kentucky’s Buzzard’s Roost Whiskeys Head To The Bay State

Named one of the Best Whiskeys of 2020 by Paste Magazine and recently earning Double Gold at San Francisco World Spirits Competition, Kentucky’s Buzzard’s Roost Sippin’ Whiskeys is “sippin’ up to Boston” (and surrounding areas in MA) this spring.

Roar Organic Announces Brand Refresh, Charts New Retail Strategy

One year after brand investment firm Factory acquired an equity stake in Roar Organic, the company, under new leadership, is using a redesigned and reformulated RTD line to deepen its presence at natural retailers while it takes on ecommerce with its similarly refreshed powder mixes.

Alaska Airlines Announces Partnership with Boxed Water

Boxed Water Is Better – the most renewable packaged water alternative to plastic bottles– is teaming up with Alaska Airlines to offer less impactful packaged water to passengers as a part of their joint mission to address the ongoing plastic pollution problem.

Introducing Vie: Plant-Based Energy And Nutrients

LOS ANGELES, Calif. – Vie 4 Health, LLC, announces the launch of Vie, a vitamin and energy drink mix formulated in conjunction with top dietitians and vitamin formulators for those…

BIOLYTE Announces Retail Expansion Into Circle K Stores

BIOLYTE, touted as the world’s first “IV in a bottle,” has announced its retail expansion into Circle K, the global convenience store chain, across Alabama, Mississippi, Louisiana, Florida (Panhandle) & the South Atlantic Division which includes Jacksonville, Fla., Tallahassee, Fla.,  Savannah, Ga., Valdosta, Ga. & Macon, Ga.

PepsiCo Debuts Functional Sparkling Water Brand Soulboost

Soulboost is a sparkling water brand made with real juice and functional ingredients. The drink is available in two varieties: first is Lift, which contains 200 mg of panax ginseng, the other, Ease, is made with 200 mg of L-theanine to support relaxation.

Bluecoat Gin Gets New Look

Philadelphia Distilling unveils new packaging for the full range of Bluecoat spirits - original Bluecoat American Dry Gin, Bluecoat Elderflower Gin, and Bluecoat Barrel Finished Gin.

VIDE Taps Olivia Culpo For REVIDELIZE Campaign

VIDE, a premium canned cocktail that has brought quality, convenience & transparency to the spiked seltzer market with its all-natural, gluten-free, zero sugar, zero carbs ingredients, has teamed-up with Olivia Culpo to launch its exciting new REVIDELIZE campaign to encourage every one of us to do better in all aspects of our lives!