News

Gallery: May’s New Products

Beverage brands are welcoming in the summer months with an abundance of new fruity and refreshing products. In this gallery we highlight new releases from Perrier and Honest Tea, brand debuts for Confidence and Figlia, and much more.

Spirits Feature: How Innovation is Reshaping Identity in RTDs

As the avalanche of RTDs continues to hit shelves nationwide, the very definition of the category remains up for debate. Global data and analytics company Nielsen churns out detailed analytical reports on everything from television to retail, but even they can’t provide a universal definition.

Mexcor International Announces New Headquarters Location

Mexcor International, a Houston-based importer and distributor of the finest spirits and beverages from around the world, today announces the company has relocated its corporate headquarters to 11177 Compaq Center W Dr., Houston, TX 77070. The company employs 255 people across the nation, with 116 based in Houston.

La Adelita Tequila To Launch Caviar Collection

The critically acclaimed La Adelita Tequila Single Estate Tequila, is excited to introduce Adelita Caviar, three carefully curated and sustainably sourced caviar offerings in collaboration with the California Caviar Company, founded by Deborah Keane a.k.a the “Caviar Queen.”

375 Park Avenue Spirits Partners With Tommy Bahama Spirits’ For Sales And Distribution

375 Park Avenue Spirits, a division of the Sazerac Company, is pleased to announce that it has entered into a supply and distribution agreement withTommy Bahama Spirits. Under this agreement, 375 Park Avenue Spirits will assume responsibility for all sales and operational functions as well as support Tommy Bahama Spirits’ marketing efforts.

Meet Fable: The Non-Alcoholic, Botanical Cannabis Cocktail

BKKB Ventures LLC announced the launch of Fable, a line of four cannabis-infused botanical beverages, available for purchase this July in select California dispensaries, lounges and delivery platforms.

Health-Ade Emphasizes Gut Health, Functionality in Brand Refresh

Redesigning an established brand identity is no easy task. But for Health-Ade Kombucha, the company decided it was best to simply follow its gut. The California-based company announced today a comprehensive brand refresh across its entire product line, featuring new, brighter labels and updates to its messaging to emphasize its functional benefits.