Redesigning an established brand identity is no easy task. But for Health-Ade Kombucha, the company decided it was best to simply follow its gut. The California-based company announced today a comprehensive brand refresh across its entire product line, featuring new, brighter labels and updates to its messaging to emphasize its functional benefits.
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Jessica Young, the founder & CEO of online retailer Bubble.
Virgo Investment Group announced today that it has invested an undisclosed sum in L.A. Libations-owned brands Arriba and orro. The move comes as the beverage incubator focuses on developing and scaling its own in-house brands, while Virgo’s initial investment could potentially be the first of many, the company said.
Long known for offering consumers a luxury experience, artesian Norwegian water brand VOSS is now looking to play a bigger role in shoppers’ daily routines with the extension of its VOSS+ line of functional beverages. The launch accompanies a national marketing campaign that seeks to position the brand as an everyday product.
E. & J. Gallo Winery announced today it has acquired spirits-based and wine-based cocktail shot brand LIQS for an undisclosed fee.
The League of United Latin American Citizens (LULAC), the oldest and largest civil rights Hispanic organization in the United States, with the support of established partner Hornitos Tequila, has announced their collaboration to develop and publish the landmark community outreach kit, education and call-to-action further supporting their Vacúnate Hoy Project.
Last week, the U.S. Food and Drug Administration (FDA) filed a lawsuit in the United States District Court for the District of Nevada against Las Vegas-based alkaline water brand Real Water, Inc. after an investigation revealed that unsanitary conditions and unregulated practices at the company’s bottling facility led to a non-viral strain of hepatitis contaminating the bottled water late last year.
DreamPak, the leading innovator of shelf-stable liquid mixes for the food and beverage categories, has unveiled its ‘Ultimate Concentrated Coffee’ in shelf-ready bottles under its Press’d line.
Essentia Water, the pioneer of ionized alkaline bottled water in the U.S., added a 500mL six-pack to its premium water lineup in direct response to increased consumer demand for multipack options during the Covid-19 pandemic.
Golden Ratio, the gold coffee category trailblazer, is launched its newest flavor, Golden Milk, to provide a detoxifying, anti-inflammatory and nourishing morning beverage with the caffeine and lower acidity levels Golden Ratio customers have loved in existing flavors.
Bill Moses, the co-founder of KeVita and the founder and CEO of fast-growing beverage alcohol brand Flying Embers, spoke about why “online success dictates the rationalization of taking a product to market,” how the company effectively allocates resources across its product lines and why having “the least polarizing liquid” is key to its innovation strategy. He also explained why personal relationships with wholesalers are critical and the importance of finding balance amid an intense drive to win.
Picnic Brunch, a premier canned cocktail company based in New York, has announced the launch of its Mimosa and Bloody Mary lines across the full state of Pennsylvania.
Gillco will be distributing FIBRULINE and FIBRULOSE branded chicory root fiber specialty ingredients as well as NASTAR native pea starch, SWELITE pea cell-wall fiber and PISANE Organic pea protein to end customers across multiple consumer sectors in the U.S.
Laird Superfood, Inc., recently launched its all new Renew Rest & Recover product promoting a good night’s sleep, naturally. The plant-based relaxation blend is a tranquil mix of tart cherry, acerola cherry, chamomile, hops, baobab, reishi mushroom extract and magnesium from Aquamin.
