Performix, a leader in active nutrition and pioneer in developing best in class, high performing supplements, announced the launch of Performix SST Energy Seltzer. A line of non-alcoholic, zero calorie and zero sugar energy seltzers with real ingredients, Performix SST delivers 100 ways to fuel today’s active lifestyle.
After a successful roll out of the first two flavors of the Budtender’s Reserve line, Oh Hi Beverages announced this month the addition of the third and fourth flavors to its lineup: Grateful Grape and Orange Sunshine.
ONE ROQ Spirits has been invited to be featured at a major event to mark Queen Elizabeth II's 95th birthday. The invitation came from royal correspondent, Robert Jobson, the International Club for Rolls-Royce & Bentley Enthusiasts and publisher St James's House, who will place ONE ROQ inside a landmark hard cover book to honor the Queen and the enduring relationship between the British Royal Family and Rolls-Royce Motor Cars.
Wild Roots, a line of locally made vodkas and gins that use real fruit to embody the spirit of the Pacific Northwest, announces today they will be an official partner of Portland’s National Women’s Soccer League (NWSL) team, Thorns FC.
Swedish plant milk maker Sproud announced this week that it has hired industry veteran Bill Lange as its General Manager for North America, responsible for overseeing the brand’s retail growth strategy.
As part of its inaugural "The Heart of Rum" campaign, iconic Venezuelan rum maker Diplomático has announced a year-long partnership with Celebrity Chef, and TV personality, Michael Symon. Symon, most famous for his appearances on Food Network and ABC, has been a fan of Diplomático Rum for years and is inspired by the many synergies between his craft and the brand's history.
Arryved, a leading point-of-service (POS) provider for craft beverage, food and entertainment establishments, announces the addition of Loren Bendele to its leadership team as chief executive officer.
The world-renowned beverage company has a long tradition of aligning with the most influential forces in music, adding Post Malone to its impressive roster continues that tradition. Monster Energy and Post Malone are teaming up to bring consumers an exciting new retail promotion.
SURFWTAER, California’s leading Still and Sparkling Aluminum Bottled Lifestyle Water company, is announcing new distribution partnerships with Southern Glazer’s Wine & Spirits of Portland, Oregon, and C.Stein Corporation (CSB) for servicing the Washington, Oregon, Wyoming and Idaho territories.
Maker of the leading global fitness drink, CELSIUS, announced the launch of their newest flavor - Sparkling Strawberry Guava. In addition, the company continues to expand their beverage options at Targets across the nation with the latest being: Los Angeles, Tampa, Atlanta, Houston, Dallas, and Orlando.
Carolyn Izzo Integrated Communications (CIIC) announced today the addition of Jovē Wellness to its growing list of food & beverage clients. CIIC was chosen to spearhead the launch of the company’s new alkaline water, Jovē, with a creative launch campaign complete with media outreach, consumer activations, events and promotions, influencer partnerships and product sampling.
Gatorade is introducing Gatorlyte, a new three-SKU line of rapid hydration sports drinks that is set to enter convenience stores this summer.
nutpods, one of the fastest growing brands of plant-based creamers in national retailers and the best-selling brand online, introduces its first ever naturally sweetened coffee creamers, still with zero sugar per serving.
Less than 18 months after it debuted in the U.S. market, The Coca-Cola Company announced today it will discontinue its Coca-Cola Energy line in North America. Launched in January 2020, Coca-Cola Energy was available in original cola and cherry flavors with full calorie and zero sugar variants. Each 12 oz. slim can contains 114 mg of caffeine, guarana and B vitamins.
