News

Taste Radio Ep. 201: The Heroes Behind Gotham Greens’ Transformative Mission

Viraj Puri, co-founder/CEO of greenhouse innovator and fresh produce brand Gotham Greens, discussed the company’s genesis, its ambitious mission and multifaceted business model, weaving technology and human resources to reach an optimal outcome, how he defines and communicates ‘local’ as a marketing term and best practices for working with local governments and leaders.

BODYARMOR Adds Major League Soccer MVP Carlos Vela to Team

BODYARMOR, the fastest-growing sports drink in the category, today announced Major League Soccer 2019 MVP & Los Angeles Football Club star forward Carlos Vela as the brand’s newest athlete partner.

DFA Agrees to $425M Purchase of Dean Foods Assets

Dairy Farmers of America (DFA) announced today it has agreed to acquire a “substantial portion” of dairy producer Dean Foods’ assets for a base price of $425 million as a stalking horse bidder. According to a press release from Dean Foods, DFA is set to acquire 44 of Dean’s liquid and frozen facilities, including real estate, inventory, equipment, direct store delivery system and other corporate assets.

Bizzy Coffee Focuses on Multiserve with RTD Launch

As demand for cold brew coffee continues to grow, many brands have focused on single-serve innovations to gain a foothold in the category. Minnesota-based Bizzy Coffee, however, believes it can make bigger long term gains as a fridge staple rather than playing me-too in the grab-and-go set.

Else Nutrition Launches Plant-Based Toddler Formula

Else Nutrition, a game-changing developer and marketer of clean-ingredients, plant-based nutrition products, is launching its first commercial product this spring in the U.S. – following nearly seven years of research and development.

Soul H2O Cardiovascular Sparkling Water Set to Launch

Infuse Your Life Health Products Inc is set to launch Soul H2O: Cardiovascular Support Sparkling Water after an extended R&D phase due to the desire to bring something extraordinary to market.

More Labs Announces 2020 Product Lineup at Expo West

More Labs (www.morelabs.com), the science-backed brand behind Morning Recovery, is launching its third product, Liquid Focus, and announcing its 2020 product lineup at Expo West in March.

nutpods Launches New Line of Oat-Based Creamers

nutpods, the dairy-free creamer company based in Bellevue, WA and one of the country’s fastest-growing natural food brands, has expanded their plant-based creamers to include a new base ingredient: oats.

Woodford Reserve Bourbon Releases Limited-Edition Batch Proof Series

Woodford Reserve is proud to release its annual limited-edition, high-proof expression — Woodford Reserve Batch Proof — bottled at 123.6 proof. This expression is part of the annual Master’s Collection series, which celebrates Master Distiller Chris Morris’ vision and Woodford Reserve’s commitment to innovation and craftsmanship within the bourbon and whiskey category. 

Pop Up Grocer Expands, Offers Exposure to Emerging Brands

According to Emily Schildt, “We’re living in an age of too much stuff.” With the goal of cutting through this clutter, Schildt, a CPG marketing consultant, founded Pop Up Grocer, a traveling food and beverage brand activation spotlighting a curated selection of emerging natural brands, offering them exposure to consumers, influencers and industry professionals in a candy-colored Instagram-friendly setting.