News

Gallery: April’s New Product Launches

In this gallery, we highlight some of the notable new products that were launched or announced over the past month, including three new fruit-flavored sodas from Pepsi, a new batch of CBD-infused drinks, and the latest release from Dirty Lemon.

El Tesoro Paradiso Tequila Debuts New Packaging

El Tesoro de Don Felipe Tequila is proud to introduce exquisite new packaging for El Tesoro Paradiso Tequila, the brand’s award-winning extra-añejo tequila aged in French oak, ex-cognac barrels.

Propel Launches Clean Label Vitamin Boost Line

As consumers increasingly seek out cleaner labels and functional beverages, PepsiCo-owned Propel Water is hoping to bring them under its wing, undertaking a “brand transformation” beginning this week with the launch of Vitamin Boost, a new functional water line made without artificial sweeteners.

Rebel Yell Launches New Variant, Updated Packaging

Rebel Yell Kentucky Straight Bourbon has a new look for its brand lineup. The updated packaging reinforces the brand’s rebellious spirit and elevates the brand’s look, bridging the gap between its proud heritage and modern tastes.

Romeo’s Gin and Pur Vodka Launch Two New Cocktails

After its successful launch of romeo’s gin+tonic in April 2018, Duvernois (romeo’s gin and Pur Vodka) is stepping up the game launching not only one, but two new ready-to-drink premium cocktails with the aim of revolutionizing this category by offering high quality, low sugar and 100 percent natural products

Regatta Rebrand Embraces Craft Mixer Platform

Connecticut-based premium craft mixers maker Regatta is looking to bring an aspirational lifestyle positioning to the category, as it makes the transition from an on-premise focused ginger beer company to one with a broader product portfolio and multi-channel strategy.

Arla Foods Ingredients Announces Lacprodan HYDRO.Clear

Arla Foods Ingredients is injecting some fizz into the sports nutrition category with its new Lacprodan HYDRO.Clear. The advanced 100 percent whey protein hydrolysate solution is specially developed for formulating sparkling protein waters.

Hapi Drinks Lands PepsiCo Greenhouse Grant

PepsiCo concluded the inaugural edition of its North American Nutrition Greenhouse accelerator program this week, naming Austin, Texas-based Hapi Drinks as the final recipient of a $100,000 grant from the soda giant.

Mounsier Papa Mango Nectar Now Available at Target

Mounsier Papa Mango Nectar is now available at your local South Florida Target. As Target continues to expand into the realm of healthy and fresh grocery items, the demand for all natural juices are high. Mounsier Papa is made from 100 percent all natural mango pulp with no added sugar or ingredients.