News

PepsiCo Launches “Connected Hydration Platform” for Foodservice

Billed as the next step in the company’s efforts to reduce its PET bottle footprint, PepsiCo today announced the launch of a new internet-connected water cooler system which will debut in June in select workplaces, universities, and hospitality partners.

PathWater Launches “Fish in a Bottle” Earth Day Campaign

On Earth Day, April 22, 2019, you might come across some apocalyptic images of a fish in a single-use plastic water bottle with the hashtag #OurPath2050. The hashtag refers to a report by the World Economic Forum that stated by 2050 there will be more plastic than fish in our oceans.

Fever-Tree Mixers Launches Social Media Campaign to Benefit Malaria No More

In honor of World Malaria Day (Monday, April 22), Fever-Tree Mixers is launching a social media campaign to raise money for the charity Malaria No More. Every time a photo is posted on social media of a glass raised to end malaria, Fever-Tree will give $5 to Malaria No More.

Jack Daniel’s Launches New AR Experience

Jack Daniel’s Tennessee Whiskey is rolling out an Augmented Reality (AR) app that will take consumers on a virtual journey of the Jack Daniel Distillery through a series of pop-up book style dioramas with more than 10 minutes of content providing an engaging experience rich with stories and visuals in a way that’s uniquely Jack.

Fibersol Recognized as Low FODMAP Ingredient by Monash University

ADM/Matsutani LLC, the joint venture between Archer Daniels Midland Company, Matsutani Chemical Industry Co., Ltd. and Matsutani America, Inc., has announced that Fibersol, a full line of soluble prebiotic dietary fiber ingredients, has been recognized as a Monash University Low FODMAP Certified product.

Distribution Roundup: Soylent Goes Chainwide in Walmart

Meal replacement brand Soylent is now available in all 4,378 U.S. Walmart locations in five SKUs, including four-bottle multipacks; New Age Beverages partners with Hudson News Distributors; Bimble makes CBD play in Northeast region; ICONIC Protein goes nationwide with Whole Foods, adds 800 Target stores.

Taste Radio Insider Ep. 30: The Goal Is To Become a Billion-Dollar Brand

August Vega, the founder and CEO of super-premium nut milk brand MALK, is a “go big or go home” kind of entrepreneur. In an interview included in this episode, she discussed the origins of the brand and why she envisioned MALK becoming a billion-dollar company from the outset. She also explained how MALK has maintained that focus and made strides toward her goal.

Evan Williams Bourbon Launches Evan Williams Apple

Evan Williams Bourbon has launched Evan Williams Apple, the newest addition to the fast-growing Evan Williams Flavors portfolio. The world’s second largest-selling Bourbon marries with the crisp taste of green apples for a delicious taste experience.