It’s likely you know the face of Sprinter, a new vodka soda from Kylie Jenner, but the influencer and entrepreneur had some help along the way. While Jenner understandably draws all the attention, Sprinter’s early success – shipping over 140,000 cases and hitting 10,000 retailers and bars since March – belongs in part to the brand’s head of product development and supply chain Chandra Richter.
RTD drinkers like to explore and have twice as many brands already in their repertoire— meaning brands have their work cut out for them, shared 3 Tier Beverage COO Turiya Luzader during the 2024 Summer BevNET Live conference in New York City.
RTDs are in the seventh inning, according to Scott Scanlon, executive vice president of Beverage Alcohol at Circana.
Anything can go viral these days, even smashing a can. Yesterday non-alc cocktail Mixoloshe gets a new name, SMASHD, paying homage to its viral social media campaign that amassed over 120 million views and gained a half million followers on Instagram.
A new event is putting the spotlight on including the LGBTQ+ community in Kentucky’s largest industry, bourbon. The first Queer bourbon week, Bourbon & Belonging, will plant its rainbow flag across bourbon country in October, bringing with it notable partners such as Maker’s Mark, Angel’s Envy and New Riff Distilling.
Brown-Forman announced yesterday a -8% decline in reported net sales to $1.0 billion in Q4 FY 2024 driven by lower volumes of tequila and whiskey, and the broader slowdown in the spirits industry.
The Federal Trade Commission (FTC) is preparing a lawsuit against Southern Glazer’s Wine and Spirits, the nation’s largest alcohol distributor, over its pricing practices, according to a Politico report published yesterday.
Jinx Drinx, which launched in Las Vegas this month after testing in Southern California, is a new ready-to-drink cocktail that that comes in a pouch with patent-pending packaging that includes a sealed-in straw to mitigate drink tampering and drink and drug-facilitated sexual assault.
E-commerce beverage-alcohol platform Provi’s lawsuit against Southern Glazer’s Wine and Spirits and Republic National Distributing Co. (RNDC) will be able to go forward after a judge today denied a motion to dismiss the lawsuit filed by the two distributors.
Bardstown Bourbon needed to walk before it could run, according to its new president appointed this month, Peter Marino. Walking, in this instance, means contract distilling for renowned whiskey brands, acquiring another distillery, and releasing its own bourbon series.
Uncle Nearest, the country’s largest Black-owned distillery, is widening its reach across spirit categories in announcing a deal to acquire Square One Organic Spirits, the company announced today.
Jay-Z’s Marcy Venture Partners is the latest group to invest in ready-to-drink brand The Finnish Long Drink, the company announced today.
Hella Cocktail Co., known for its bitters and mixers, is making a foray into bev-alc with a ready-to-drink (RTD) line debuting this week, Hella Margaritas.
Our latest distribution roundup finds Berczy getting in on the hard tea race in the Northeast and Woody Harrelson’s spirits heading into Massachusetts, while prepared cocktails Tequio and DIO sign deals with new distributors as they go deep in California and New York respectively.
