POM Wonderful Settles Lawsuit Against Fresherized Foods, Inc.

LOS ANGELES, June 9 /PRNewswire/ — POM Wonderful and TX-based Fresherized Foods, Inc. announced today a settlement to the lawsuit filed by POM Wonderful against Fresherized Foods on September 22, 2008. The lawsuit was filed against Fresherized Foods for false advertising and unfair competition and alleged that Fresherized Foods sold juice labeled 100% pomegranate juice that allegedly did not contain 100% pomegranate juice. Fresherized Foods exited the pomegranate juice business in 2008.

“We’re pleased that we have been able to reach this agreement with Fresherized Foods,” said Matt Tupper, president of POM Wonderful.

POM Wonderful only uses Wonderful variety pomegranates grown in its Central California orchards. POM Wonderful’s management of the entire juicing process from tree to bottle guarantees that each bottle of POM Wonderful Pomegranate Juice contains 100% pure pomegranate juice providing consumers with an authentic flavor and a consistent dose of naturally-occurring polyphenol antioxidants. In an effort to uncover the health benefits of the Wonderful variety, POM Wonderful has invested nearly $30 million in scientific research. This research is performed by renowned scientists at the top facilities in the world and has resulted in 13 published and peer-reviewed clinical studies that indicate POM Wonderful 100% Pomegranate Juice may promote optimum human health, particularly in regards to the heart and prostate.

For more information, visit pomegranatetruth.com.

About POM Wonderful

POM Wonderful is the largest producer of California Wonderful pomegranates, and the company exclusively grows and sells this variety. POM Wonderful’s pomegranates grow in central California’s sunny San Joaquin Valley. Fresh pomegranates are in season from October through January and November is National Pomegranate Month.

The company also juices its fresh pomegranates to make its delicious, all-natural, POM Wonderful Pomegranate Juice. POMx is a highly-concentrated, incredibly powerful blend of all-natural polyphenol antioxidants harnessed from the same Wonderful variety pomegranates by a patent-pending process. POMx is available exclusively in POMx Iced Coffee, POMx Tea and POMx Pills.

POM Wonderful Pomegranate Juice and POMx Tea are available year-round at retail and are found in the refrigerated section of supermarkets and grocery stores nationwide. POMx Iced Coffee is available in select US markets and POMx Pills is available at http://www.pompills.com. To learn more, visit http://www.pomwonderful.com.

About Fresherized Foods

Fresherized Foods, based in Fort Worth Texas, is the Global leader in High Pressure Processing technology, a producer of Avocado based products since 1989.

To learn more visit http://www.FresherizedFoods.com