Vuka Natural Energy Drinks today unveiled a new flavor to their current four flavor line-up. Thrive is a sparkling Starfruit Pear flavored energy drink that highlights an “Antioxidant” function and will be packaged in a bright orange can. “Thrive is about restoring vitality and focus, and is the first in our line that uses white tea leaf extract. We’ve also included acai fruit extract and grape whole fruit extract for their antioxidant properties, along with the full range of B-Vitamins and Panax Ginseng which are in all of our drinks.”, said Alexia Bregman, Chief Marketing Officer and Co-Founder. “Why not help fight free radicals while you’re being energized by our natural caffeine?”
The natural energy drink line seeks to change the way we view energy drinks by providing functional beverages that maximize human potential. Vuka’s five flavors are designed to fuel consumers when they need it the most. By providing an array of vitamins and nutrients in each bottle, Vuka is helping their consumers go beyond the buzz, and is encouraging consumers to “Wake Up To What’s Inside”.
The announcement of this new flavor comes on the heels of a first quarter growth that is seeing Vuka climb the charts in the natural energy drink sector. “We are targeting a consumer who has “graduated” from more traditional energy drinks, who wants to be healthier but still needs energy,” remarks CEO and Co-Founder of Vuka Natural Energy Drinks, Darian Bregman. “We created our brand for this more sophisticated consumer and our flavor profile speaks to that. We are currently working on more zero calorie Zo-Cal flavors and are constantly talking to consumers and retailers to make sure that we’re fulfilling their needs”.
Like all Vuka beverages, the new flavor is natural, and contains no high-fructose corn syrup, no preservatives, no artificial flavors or colors, and no gluten. Vuka Thrive will be on shelf at Whole Foods Rocky Mountain Region and Pacific Northwest in a 16oz can by the beginning of July, 2016. Vuka?Natural Energy Drinks are available at Sprouts stores nationally, and at a wide variety of retailers across the country, including a selection of Whole Foods, Safeway, Kroger, Fresh and Easy and Pharmaca stores and more, as well as all Lifetime Fitness Gyms. In addition, consumers can buy online at?http://vuka.com/store/.
About Vuka: Vuka Natural Energy Drinks is a natural energy drink company that seeks to change the way we view energy drinks by providing functional beverages that maximize human potential. With each flavor carefully catered to fuel consumers when they need it the most, Vuka provides extra energy to help people “Workout, Think, Renew and Thrive.” By providing an array of vitamins and nutrients in each bottle, Vuka helps people looking for more than just a buzz out of life. For more information about Vuka, please visit www.vuka.com. Like us on Facebook, follow us on Twitter and Instagram