Bloom Nutrition has officially entered the blossoming “modern soda” category, debuting its Bloom Pop shelf-stable prebiotic soda in Walmart stores nationwide today.
The new offering, first teased in March, marks the brand’s second ready-to-drink beverage. Available in five flavors – Shirley Temple, Raspberry Lemonade, Classic Orange, Watermelon Lime and Strawberry Cream – each 12 oz. can contains 3-4 grams of sugar and 1 gram of PreticX, a proprietary prebiotic strain clinically proven to increase good bacteria. Bloom Pop will be available chainwide at Walmart with a SRP of $2.28 per can, with distribution via Keurig Dr Pepper (KDP).
Walmart is credited by many for coining the term “modern soda.” Earlier this year, the Bentonville, Arkansas-based mass chain introduced the category to “bring your favorite healthy soda brands to one location both in-store and online.” As of December, the designated shelf exists in 4,300 Walmart locations. Beyond Bloom Pop, the set features gut health trend leaders Poppi, Olipop and Culture Pop, as well as zero-sugar, zero-calorie brand Zevia.
“As the largest retailer in the country, Walmart is the perfect launch partner for Bloom Pop because they meet our community exactly where they are: every day, at scale,” Greg LaVecchia, co-founder and CEO of Bloom Nutrition, told BevNET via email. “They have been instrumental in shaping what ‘modern soda’ looks like today by making space for functional, better-for-you options that still deliver on flavor and fun.”
Founded in 2019, Bloom Nutrition is best known for its Greens & Superfood Powder. The brand made its first foray into the RTD space in 2024 with its Sparkling Energy line, a decision that has proven fruitful: within six months of launching, the line extension had grown into an $8 million business. Additionally, Sparkling Energy saw consistent $1 million + weekly sales in Walmart for over four weeks.
Through the Sparkling Energy launch, Bloom forged strong partnerships with top-class manufacturers and established a go-to-market playbook that it can now replicate with soda, according to LaVecchia. The brand is confident in its ability to scale quickly, generate digital momentum and build “true hype” among its community.
When considering new category innovation, LaVecchia said Bloom focuses on staying ahead of what its community is searching for. Bloom Pop is a natural fit for the brand’s lineup as it furthers the mission of making wellness accessible to all.
“We’ve built this brand side by side with our community, and that connection informs everything, from the flavors we launch to the way we show up online,” said LaVecchia. “Our marketing is intentionally approachable, fun and female-forward because we know exactly who we’re speaking to.”
Bloom will leverage its existing relationship with Walmart to boost awareness and drive trial for Bloom Pop. Aside from the modern soda set, the new product will be featured in the retail chain’s Action Alley in over 3,000 stores.
“We’ve already seen incredible momentum with Bloom Sparkling Energy in Walmart, where our trial and velocity numbers broke records. That foundation gives us confidence heading into this next chapter,” said LaVecchia.
He continued, “We’re doing this from a position of strength: Bloom already has massive brand awareness and a loyal audience that shows up for every product drop. That momentum gives us an edge.”
While many modern soda players tout health benefits, consumers are typically drawn to these beverages less for their purported bonuses and more for their flavor and lower sugar content. The category has seen an influx of entrants and re-entrants in the past year alone, including Health-Ade (SunSip), Jones Soda (Pop Jones) and Coca-Cola (Simply Pop), among others.
The mainstreaming of the clean soda segment comes as the U.S. Department of Agriculture (USDA) works to restrict candy and traditional CSDs from the Supplemental Nutrition Assistance Programs (SNAP).
Earlier this month, USDA Secretary Brooke Rollins approved waivers in Arkansas, Idaho and Utah to amend their food assistance programs starting in 2026. Similar moves were made by Indiana, Iowa and Nebraska in May. All six amendments will remove sugary drinks like sodas from the list of permissible SNAP purchases.