Newly drafted NBA prospect Victor Wembanyama signed a five-year exclusive global partnership with emerging sports drink brand Barcode to not only be the face of the brand but to be an equity investor helping steer innovation and growth strategy.
Remy Cointreau-owned distillery Bruichladdich has revealed an eco-friendly revamp of packaging for its flagship whisky, the Classic Laddie.
Last week Slate published an ode to Worcester, Massachusetts-based sparkling water brand Polar Seltzer, guest written by comedy writer Josh Gondelman. We spoke with him to learn more about his homegrown love for Polar and to get a creative consumer’s insight into why the 141-year-old brand resonates so deeply with New Englanders.
In a new ad campaign, Workaholics actor Blake Anderson takes on a question likely popping up on college campuses around the county: why does ready-to-drink cocktail BuzzBallz come in a round, tennis ball-sized bottle?
Bossa Nova may be falling victim to its own success, founder and CEO Alton Johnson told BevNET last month. According to Johnson, the functional sparkling water brand has struggled to secure the necessary financing to maintain its business despite good margins and high velocities at its natural channel retail partners.
Perfect Day has laid off roughly 15% of its workforce as it moves to exit its consumer-facing business, The Urgent Company (TUC), in order to focus solely on its B2B ingredient sales and nth bio “consulting” precision fermentation business.
Whether you choose to sip it, snack it or smoke it, consuming weed in any form in a public setting has been illegal – until recently. Slowly but surely, cannabis-friendly lounges are coming into existence and may present new opportunities for non-infused CPG brands.
Non-alcoholic beverage sales stabilized in the two-week period ending July 1, as volume declines slowed against more moderate pricing action, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
Andrew Merinoff, the founder of early-stage investment firm Dispact Ventures and CEO of passion fruit-based liqueur Chinola, spoke about how he attempts to identify trends before they become relevant, the key factors in his investment strategy, why he covets brand brands with a great story and how he’s navigated his first few months at the helm of Chinola.
Stoli Group has announced a reshuffle of leadership roles today, appointing former CFO Chris Caldwell as its new global CEO.
As a pro fighter, Logan Paul has gone up against Damian Priest, Floyd Mayweather, and even his own PRIME co-founder KSI. But could his next public bout be with the senior Senator from New York?
After rebranding and reformulating its line of powdered beverages, SOS Hydration is sending a new message to consumers around daily wellness.
Don’t try to sell consumers on what’s missing from your products; instead, emphasize and celebrate the best attributes of your brand. The hosts discuss this a simple yet important distinction in this episode. We also feature an interview with WhistlePig’s head of whiskey development Liz Rhoades and chief blender Meghan Ireland about how a new generation of whiskey makers is striving to break traditional boundaries through experimentation and novel production methods.
In recent marketing news: Culture Pop and Poppi seek to change consumers' negative perceptions around soda with new campaigns; Monster Energy returns as a league sponsor for BIG3 Basketball; and GURU teams up with The Amazing Race Canada.
