With increasing competition in the spirits sector, and the desire to enter international markets, the brand produced by F54 has implemented a complete restyling of its image, creating a distinctive packaging shape and design in line with a premium positioning. For such a significant makeover, Gentlebrand-Packaging Tailors proved to be the ideal strategic partner.
All Market Inc., the parent company of Vita Coco, announced today that it has converted to a Public Benefit Corporation (PBC) structure, signalling an embrace of ethical, sustainable and better-for-the-planet business practices. According to the company, the PBC model provides All Market with a framework for continuing to expand its charitable initiatives.
This National Tequila Day, Salt Point Canned Cocktails offers a new ready-to-drink canned Margarita cocktail for tequila lovers with an all-natural, great tasting recipe.
As the pandemic wreaked economic destruction on large portions of the global beverage industry, the fitness channel was among those hit hardest by lockdowns and stay-at-home orders. For sports nutrition and performance beverage brands, a key sales channel was strangled. Now, as the country returns to pre-pandemic mobility, gyms and the brands that rely on them are still looking down a long road to recovery.
Monin introduces Energy Boost. In just ½ ounce of this revolutionary product, operators can conveniently and quickly add 55 milligrams of natural caffeine into any beverage, without altering the flavor of the original drink.
Functional drink brand Kill Cliff has announced a partnership with Southern Glazer’s Wine & Spirits to distribute the company’s line of CBD-infused beverages nationwide.
Joshua Ellis, the founder and CEO of super-premium mixer brand WithCo, explained how, despite being the company’s sole employee in early 2020, he weaved together a DIY and paid social marketing strategy that fueled a surge in direct-to-consumer sales, how he’s thoughtfully expanding the brand’s retail footprint and what he means when he says that he’s “building to sell.”
Solenis, a leading global producer of specialty chemicals, is joining forces with Pulpex Limited and its global consortium partners to collaborate on the ongoing evolution of the Pulpex eco-friendly paper bottle.
Prestige Beverage Group is thrilled to announce a new addition to its leadership team with the hire of Kathy Reilly as Vice President of Marketing and Innovation.
Convenience store retailers remain optimistic about the beverage category’s rebound as pandemic restrictions lift and consumer behaviors begin to normalize, according to the latest “Beverage Bytes” survey by Goldman Sachs Equity Research.
Introducing RancH2O (pronounced Ranch Two Oh), a ready-to-drink canned cocktail brand that delivers a bold kick of real spirits and a refreshingly smooth taste with just the pop of a tab. This is not another hard seltzer. RancH2O is real liquor, perfectly mixed.
Post Meridiem Spirit Co. made its debut in retail outlets across Maryland and Washington, D.C. As consumers upgrade en masse from hard seltzers to ready-to-drink cocktails – now the fastest-growing alcohol category – Post Meridiem offers a further trade-up: to real, high-quality ingredients at proper proof and proportions.
XED Beverage Company (XED), the new future-focused beverage company, has announced the completion of its second seed round of funding, totaling investments of $4.5 million raised just this past year.
With summer in full swing and Americans ready to get back to their real, post-pandemic lives, Reed’s Inc., is debuting its “Real is Always Better” campaign. Reed’s was founded over 30 years ago on the principle that real ingredients are always better, and the campaign will serve as a celebration of this brand’s rallying cry, as well as its summer mission: “Get Back to Real.”
