News

BIOLYTE Expands Into RaceTrac Stores Across The South

BIOLYTE, touted as the world’s first “IV in a bottle,” has announced its retail expansion into RaceTrac stores across Alabama, Florida, Georgia, Louisiana, Mississippi, Tennessee & Texas.

Room 9 Creative + Venture Leads $3M Round for Madre Mezcal

With a growing portfolio of natural products companies, New York-based investment firm Room 9 announced its first lead investment last week, participating in Madre Mezcal’s $3 million Series A round. Room 9 Creative + Venture is a venture capital investment firm and branding design house founded by managing partner Anish Bhatia.

Distribution Roundup: Genius Juice Refreshes Branding, Expands Nationwide

Seeking to broaden its consumer base beyond coconut fans, Genius Juice announced this week a brand refresh that places more emphasis on distinct flavors and plant-based functionality; Ascent Recovery Water has partnered with four new retail chains in the Midwest and Northeast, the company announced this week.

O2 Beverage Company Achieves Carbon Neutrality

O2, maker of functional hydration products and the popular O2 Recovery drink, is partnering with One Tree Planted to create carbon offsets by planting trees in California. O2 has planted…