News

Drake’s Organic Spirits Announces Agency Agreement with Taco Truck Creative

Drake’s Organic Spirits, the founder of a new category of better-for-you and better-for-the-planet spirits, has announced it has selected San Diego-based Taco Truck Creative to develop a stronger brand identity and elevate awareness of Drake’s all-organic premium vodka, rum and alcohol beverage products.

Whey Out: Dairy-Based Brands Seek Plant-Powered Expansion

As consumers continue to embrace plant-based diets, the protein drink category is no exception to the growing trend towards vegan products. But as plant-based protein startups like OWYN and Koia grow, established companies that have long played in the animal-based sector are now looking to get in. This year, a number of protein drink makers -- from PepsiCo-owned CytoSport to enhanced water maker Protein2o -- are introducing new plant-based lines in a move to set the pace in an emerging market.

UFO Blasts Off with Clean Label Hemp Milk Line

As the market for plant-based milks grow to “out of this world” proportions, so to speak, some consumers are taking note of the sugars and preservatives used in leading brands. Enter UFO (standing for Udder Free Only), a California-based brand of premium, clean label hemp milks made with chia and oat flour.

Specialty Food Association Shifts Summer Fancy Food Show to September

Originally scheduled for late June, the Summer 2021 Fancy Food Show, renamed as the Fancy Food Show, will now be held September 27-29 at the Jacob Javits Convention Center in New York City. The show will be the sole SFA in-person event for this year, after the Winter 2021 Fancy Food Show was previously cancelled.

BIOLYTE Releases New Tropical Flavor

ATLANTA, Ga. — BIOLYTE (the world’s first physician formulated, multi-use IV in a bottle) is kicking off 2021 with a brand-new flavor: Tropical! Joining the brand’s two original flavors Citrus…

Sesh Seeks Middle Ground With Hybrid Cocktail-Seltzers

One year, one rebrand and one reformulation after its original scheduled launch, XED Beverages co-founders Zeke Bronfman and Nate Medow are looking to pick up from where they never got a chance to start with the company's debut product: Sesh, a four-SKU line of 6% ABV cocktail-based spiked seltzers.