News

Survey: Energy Gains Fuel Optimism In C-Stores

C-store retailers remain generally upbeat about the beverage category even as immediate consumption habits in individual categories continue to be disrupted, according to the latest “Beverage Bytes” survey by Goldman Sachs Equity Research.

Monster Energy Goes for Gold with New Ultra Flavor

CORONA, Calif. – Monster Energy is proud to announce its latest addition to the Monster Energy Ultra family, Ultra Gold – a refreshingly light flavor that tastes like biting into…

Molson Coors To Distribute RTD Cocktail Line Superbird

Molson Coors’ rapidly expanding beverage interests now include ready-to-drink cocktails, following the company’s announcement today of a partnership to distribute tequila-based cocktail Superbird.

Infinium Spirits Signs Exclusive Distribution Deal With Webb Banks

Infinium Spirits officially announces an agreement with premium spirits distributor WEBB Banks that will see the exclusive distribution of the Infinium Spirits portfolio in travel retail in the Americas, cruise lines, the Caribbean basin and select Central American markets, effective immediately. 

Delivery Drones to Help Coke’s ‘With Coffee’ Lift Off

To celebrate the national debut of Coca-Cola with Coffee and the new Coca-Cola with Coffee Zero Sugar, starting today, select residents of Coffee County, Georgia, will be invited to opt-in to have orders of both products delivered via drone through a partnership with Walmart and delivery service DroneUp.

Flow Water to Take Company Public

Flow Alkaline Spring Water will go public this spring on the Toronto Stock Exchange (TSX) as the Toronto-based beverage company plans a reverse merger with an initial public offering (IPO) that aims to raise $50 million. The announcement comes as the six-year-old brand seeks to double its U.S. footprint over the next 18 months.

Video: THC-Infused Beverages Struggle to Find Footing in 2020

Cannabis beverages are no doubt among the most buzzed about emerging categories of recent years. But although THC-infused drinks had a market value of $313 million in 2020, they accounted for only a drop in the bucket of the overall $19 billion cannabis market. Beverages still have a long way to go and face numerous logistical challenges to overcome as brands seek to breakout within a highly regulated environment.

BODYARMOR LYTE Announces Partnership with Carrie Underwood

WHITESTONE, NY. – Today BODYARMOR LYTE Sports Drink announced a new equity partnership with 7-time Grammy Award-winning superstar, Carrie Underwood. Best known for relationships with top athletes including Naomi Osaka,…

KeHE to Host Annual Holiday Show Via Digital Platform

Naperville, Ill. – KeHE announced today that its 2021 Holiday Show will take place virtually. Due to COVID-19 safety concerns, KeHE’s annual Holiday Show previously scheduled for June 17-18 in…