G FUEL and SEGA Create Sonic the Hedgehog Energy Drink
Introducing the new SEGA and G FUEL crossover flavor: Sonic’s Peach Rings — available to purchase for U.S. customers in 16 oz G FUEL Cans at gfuel.com on August 12, 2020.
News
Feel Good Organic Superfoods Launches Superwater
Feel Good Organic Superfoods, known for their superfood capsules and smoothie powders, announces the launch of a superfood-enhanced beverage line called Feel Good Organic Superwater. Lightly flavored, crisp and refreshing, Superwater gives you the nutritional benefits from fruits and veggies and is an excellent source of Vitamin C.
Calypso Named Title Sponsor of ARCA Menards Series Event in Indy
On the heels of a record year for the brand,Calypso, originator of the flavored lemonade category, today announced its partnership with the Automobile Racing Club of America (ARCA) and Track Enterprises to become the official title sponsor for the 2020 ARCA Menards Series national event at Lucas Oil Raceway in Indianapolis, Indiana.
enVista Launches Accelerate Solutions to Help Companies Fast-Track Capabilities and Results
enVista, a global software solutions and consulting services firm, optimizing and transforming physical and digital commerce, announces today that it has launched Accelerate Solutions, a cross-section of enVista’s end-to-end supply chain and commerce solutions.
Azulana Expands Distribution Into Midwest and South
Azulana announced the product will now be available in four additional US states – Tennessee, Texas, Minnesota and Indiana.
Taste Radio Ep. 219: This Is How Category-Leading Brands Stay On Top
Henry Chen, founder/CEO of SPI West Port, the owner of ALO Drink, ALO Snacks, Jen Collagen and Woodridge Snacks, spoke about the importance of staying true to the company’s core focus, who he views as the ultimate industry gatekeeper, how the company strategizes around retail placement and the key element entrepreneurs can’t overlook when scaling.
KeHE Elects Karen Hung to Its Board of Directors
KeHE announced it has appointed Karen Hung, Chief Executive Officer and Founder of Silver Rock Consulting, to its Board of Directors.
Reed’s Inc. Launches Ready-to-Drink Mule With Real Ginger
Reed’s Inc. (NASDAQ: REED), America’s #1 name in ginger has launched its first-ever alcoholic beverage: Reed’s® Zero Sugar Classic Mule, a naturally brewed, ready-to-drink ginger mule made in partnership with Full Sail Brewing Co., Oregon’s award-winning craft brewer.
GT’s Living Foods Launches Summer Campaign, New Golden Pineapple Synergy Flavor
GT’s Living Foods, the #1 best-selling and most-loved Kombucha brand in the world, is changing the way people think and feel about health and wellness in Summer 2020.
Smoke Jumper Bourbon Dedicates New Release to First Responders
Skunk Brothers Spirits has released Smoke Jumper Bourbon, dedicated to the heroic wildland firefighters who parachute into the epicenter of the fire to fight it at the source.
FARE Calls for Universal Labels on Allergen Products
After the FDA last month released temporary guidance to allow companies to make “minor” ingredient substitutions without labeling changes, advocacy organization Food Allergy Research and Education (FARE) and other groups have advocated for greater transparency.
LifeAID Launches ‘Go!’ Powdered Line
Expanding its platform beyond the RTD space, LifeAID Beverage Co. announced today the launch of LifeAID Go!, a line of single-serve powder drink mixes which will debut online this week. Go! features powdered versions of the brand’s ImmunityAid and FitAid SKUs, which co-founders Orion Melehan and Aaron Hinde said are among the brand’s top selling beverage products.
Cutwater Spirits Introduces New Ready-to-Enjoy Rum Mint Mojito Canned Cocktails
Pioneering San Diego distillery Cutwater Spirits announces the launch of its ready-to-enjoy Rum Mint Mojito canned cocktail, just in time for the summer season
Season 1 of SprintToSuccess: Superfrau & InteractBoulder
SprintToSuccess, a 7 week creative process designed to take an entrepreneur-in-need from streamlined strategy to a ready-for-world brand free of charge, has announced its Season 1 subject, chosen from a pool of 107 applicants: Melissa Martinelli’s SuperFrau.