In this episode, Jason Shiver, the CEO of fast-growing sparkling water brand Waterloo, discussed his strategy for winning in a crowded and highly competitive category. Shiver spoke about how he’s applied past lessons to his current role, the challenges of managing rapid growth and how he establishes and communicates metrics for success.
New Age Beverages Corporation, the Colorado-based organic and natural products company, has announced the expansion of their partnership with Nestle, including the broadening of their license agreement on NESTEA to now include all products under the brand, including NESTEA Powdered Tea products in the United States.
Kickback released its newest line of low calorie, low sugar Hemp CBD lemonades. The fun new drink line features three mouthwatering flavors, including Lemony Lemon, Strawberry Sunshine, and Mellow Mango.
After investing close to $100 million over the past few years, the Reum brothers aren’t going to have to look for partners on an investment-by-investment bases anymore. Their investment firm, M13, has raised $175 million for a second fund, this time with capital committed from a pool of limited partners.
Plant-based food and beverage brand Forager Project announced this week that it has received a minority investment from Danone Manifesto Ventures. Terms of the deal were not disclosed. Speaking to BevNET today, Forager Project founder and CEO Stephen Williamson said the company had to-date been mainly self-funded with some outside investment by individuals.
Cannabiniers has announced the launch of its new brand of CBD and THC infused ready-to-drink, iced teas, Just Society.
Nestlé has announced plans to refresh its bottled water division due to increasing competition and high costs, according to the Wall Street Journal. The reorganization would see Nestlé, which owns bottled water brands including Poland Spring, S. Pellegrino, Pure Life and Perrier, shift from a globally to a locally managed business.
POM Wonderful, the largest grower and producer of fresh pomegranates and pomegranate juice in the U.S., is launching a brand new marketing campaign to champion the health benefits of antioxidants and continue to establish POM Wonderful 100% Pomegranate Juice as the Antioxidant Superpower.
As part of its longstanding commitment to environmental sustainability, FIJIÒ Water, the No. 1 premium imported bottled water in the U.S., has announced a multifaceted initiative to transform its use of plastic while promoting a circular economy.
Emerging beverage brand, The Plug, has announced the launch of its science backed anti-hangover drink. The Plug differentiates itself from market competitors in its all-natural proprietary formula with zero added sugar and an exceptional flavor profile – all at only 40 calories.
LA Distributing Company Announces Brand Incubator Program; Omni Partners with Presence Marketing to Provide Ecommerce Services; CELSIUS Adds 1,100 Kroger Locations; Nutpods Adds Target and Walmart; Phocus Expands in Texas
Reed’s Inc., owner of the nation’s leading portfolio of handcrafted, all-natural beverages and Full Sail Brewing Co. (“Full Sail”), Oregon’s award-winning craft brewer, has announced entry into agreements for the development, marketing and distribution of ready-to-drink Reed’s Craft Ginger Mules, which come in two flavors: Classic and Zero Sugar.
PepsiCo, The Coca-Cola Company, Keurig Dr Pepper (KDP) and Monster Energy Company all posted sales gains of at least 2%, even as overall non-alcoholic beverage and snack sales ebbed slightly, according to a Wells Fargo Securities analysis of Nielsen data.
Hydrant, the most effective electrolyte hydration product on the market, launched a new caffeinated Rapid Hydration Mix, Hydrant + Caffeine, containing 100mg of caffeine—as much as one cup of coffee— and 200mg of L-Theanine to lighten the highs and lows of caffeine into calm, focused, and continual energy.
