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Taste Radio Ep. 159: How SoBe Co-Founder John Bello Spun ‘Sugar Water’ Into Gold Taste Radio Ep. 159: How SoBe Co-Founder John Bello Spun ‘Sugar Water’ Into Gold

Taste Radio Ep. 159: How SoBe Co-Founder John Bello Spun ‘Sugar Water’ Into Gold

by BevNET.com Staff,

As part of a wide-ranging interview, John Bello discussed the creation and development of SoBe, the lifestyle brand that he co-founded and sold to PepsiCo for nearly $400 million. Bello explained how an era of “healthy hedonism” turned SoBe into a top-seller and why he now describes the products as “sugar water.” He also chronicled his career as a beverage executive and entrepreneur and spoke about his current role as the chairman of ginger-centric soda brand Reed’s.

Pepsi Announces New Berry, Mango and Lime Flavors

by Press Release,

Pepsi is springing into warmer weather this season by introducing three new flavors: Pepsi Berry, Pepsi Lime and Pepsi Mango. The new flavors mark the first time Pepsi has added a splash of real fruit juice to its cola, creating a bolder flavor experience that will bring a fruity delight to your day.

PepsiCo Launches “Connected Hydration Platform” for Foodservice PepsiCo Launches “Connected Hydration Platform” for Foodservice

PepsiCo Launches “Connected Hydration Platform” for Foodservice

by Martín Caballero,

Billed as the next step in the company’s efforts to reduce its PET bottle footprint, PepsiCo today announced the launch of a new internet-connected water cooler system which will debut in June in select workplaces, universities, and hospitality partners.

PathWater Launches “Fish in a Bottle” Earth Day Campaign

by Press Release,

On Earth Day, April 22, 2019, you might come across some apocalyptic images of a fish in a single-use plastic water bottle with the hashtag #OurPath2050. The hashtag refers to a report by the World Economic Forum that stated by 2050 there will be more plastic than fish in our oceans.

Fever-Tree Mixers Launches Social Media Campaign to Benefit Malaria No More

by Press Release,

In honor of World Malaria Day (Monday, April 22), Fever-Tree Mixers is launching a social media campaign to raise money for the charity Malaria No More. Every time a photo is posted on social media of a glass raised to end malaria, Fever-Tree will give $5 to Malaria No More.

Jack Daniel’s Launches New AR Experience Jack Daniel’s Launches New AR Experience

Jack Daniel’s Launches New AR Experience

by Press Release,

Jack Daniel’s Tennessee Whiskey is rolling out an Augmented Reality (AR) app that will take consumers on a virtual journey of the Jack Daniel Distillery through a series of pop-up book style dioramas with more than 10 minutes of content providing an engaging experience rich with stories and visuals in a way that’s uniquely Jack.

Fibersol Recognized as Low FODMAP Ingredient by Monash University

by Press Release,

ADM/Matsutani LLC, the joint venture between Archer Daniels Midland Company, Matsutani Chemical Industry Co., Ltd. and Matsutani America, Inc., has announced that Fibersol, a full line of soluble prebiotic dietary fiber ingredients, has been recognized as a Monash University Low FODMAP Certified product.

Distribution Roundup: Soylent Goes Chainwide in Walmart Distribution Roundup: Soylent Goes Chainwide in Walmart

Distribution Roundup: Soylent Goes Chainwide in Walmart

by Brad Avery,

Meal replacement brand Soylent is now available in all 4,378 U.S. Walmart locations in five SKUs, including four-bottle multipacks; New Age Beverages partners with Hudson News Distributors; Bimble makes CBD play in Northeast region; ICONIC Protein goes nationwide with Whole Foods, adds 800 Target stores.