News

Synergy Flavors Launches Hop Essences

Using its proprietary technology, Synergy Flavors, a leading supplier of flavors, extracts and essences for the global food and beverage industry, has launched a new portfolio of Synergy Pure hop essences that deliver the full aromatic and taste profile of several popular hop varietals.

Q Mixers Returns as Official Mixer Partner Of Bar Convent Brooklyn

Q, the Brooklyn born-and-bred brand of spectacular mixers, has announced it has signed on for the second consecutive year as the official mixer partner of the Bar Convent Brooklyn, to be held June 11-12 at the Brooklyn Expo Center, just a short ride from Q’s home offices. 

Perfect Hydration Alkaline Water Expands to Kroger Family of Companies Nationwide

Perfect Hydration Alkaline water will flood the shelves throughout the Kroger Family of Companies nationwide this summer. With remarkable success in select Ralph’s and 7-Elevens across the country, the alkalinized, mineralized, electrolyzed and ionized water is set to hit the shelves of Kroger Brand stores starting in early June 2019.

Three Olives Rosé Vodka Celebrates National Rosé Day with Nationwide Contest

Rosé is so much more than a drink, it’s a lifestyle, a symbol of endless fun, and now, rosé is a destination. Just in time for National Rosé Day, Three Olives Rosé Vodka invites Americans to paint the country pink and vote to rename neighborhoods, transit stops and local landmarks from New York to California.

MTN DEW Releases DEWNited States Collection

MTN DEW is celebrating what makes the United States great this summer by releasing the DEWnited States Collection, a limited-edition bottle series representing all 50 states.

Taste Radio Ep. 165: The Standards That Define This $500 Million Coffee Company and Why They Matter

In this episode, we sat down with Andrea Illy, the chairman of illycaffè and one of the global coffee industry’s most influential figures. As part of our interview, he spoke about how Illycaffe’s commitment to quality and ethical standards has positioned the company for long-term success. He also shared his perspective on the three most important attributes for “good coffee”and why the beverage should be treated with the same reverence as wine.

Sam Houston Launches 12-Year-Old Kentucky Straight Bourbon Whiskey

Sam Houston Bourbon Whiskey has launched a second release of a 12-year-old Kentucky Straight Bourbon Whiskey. The second release will be available in select US Markets – Texas, Tennessee, Kentucky, Illinois, New York, Colorado, Maryland, Washington D.C. and Virginia.

Nestlé Nesquik Partners with Football Star DK Metcalf for #KeepOnChuggin Campaign

Nesquik officially has announced the brand’s partnership with Seattle wide receiver DK Metcalf, who will star as the face of the Nesquik #KeepOnChuggin campaign. As a player and a person, Metcalf perfectly embodies the message of the new campaign, which aims to serve up motivation in a bottle.

All Market Launches Eco-Friendly Aluminum Bottle Water Brand Ever & Ever

Launched by Vita Coco parent company All Market, Ever & Ever, a new line of purified water packaged in resealable 16 oz. aluminum bottles, is now available in still and sparkling varieties at select retailers in New York City, on Amazon and at drinkeverandever.com for a suggested retail price of $1.99 per bottle or $23.99 for a 12-pack.

New Age Agrees Terms to Acquire Brands Within Reach

New Age Beverages today announced an agreement for the acquisition of Brands Within Reach (BWR), a deal which brings global brands such as NESTEA, Volvic, Evian and illy into the Colorado-based company’s portfolio.

Prolijo Mezcal Expands Distribution to Florida and Nevada

Headquartered in Detroit, Michigan, Prolijo Mezcal, a handcrafted Oaxacan spirit made using traditional, centuries-old Zapotec production methods, is expanding distribution to Florida and Nevada this summer, following successful launches in Illinois, Michigan and Oklahoma.