Pharos Taps Bev-Alc Vets As Senior Leadership Team
Pharos adds experienced bev-alc senior leadership as sparkling protein drink Waay brings on a new co-founder.
BevNET Live LA 2026: Whole Foods Market, Spec’s, and INFRA Join 1:1 Meetings
At BevNET Live LA 2026 (Dec. 6–8 at the Marina Del Rey Marriott Hotel), the exclusive 1:1 meeting program returns to bridge the gap between emerging brands and industry power players. In a landscape where retail cycles are tightening and capital is more selective, these structured sessions are designed to move beyond the hallway "elevator pitch" and into the actionable conversations that drive growth.
Sazerac Confirms Bid For Berentzen
Sazerac has signed a binding agreement to acquire Berentzen-Gruppe AG, the German schnapps producer it was reportedly pursuing last week. The deal gives Sazerac a different approach to add international volume than its failed Brown-Forman pursuit.
Non-UPF Verified Turns Consumer Scans Into Demand Signals
Non-UPF Verified is bringing consumers into the ultraprocessed food (UPF) conversation with the release of a new app that features a barcode scanner to check a product’s verification status – and to request that an item become verified if it isn’t already.
C-Store Shoppers Are Ditching Snacks, Sticking With Energy As Traffic Dips
High fuel prices have consumers cutting back at convenience stores – but not when it comes to energy and protein.
C4 Energy Launches NA Beer-Flavored Energy Drink ‘All Hopped Up’
Nutrabolt’s C4 Energy is launching an electrifying twist on the non-alc alternative craze with All Hopped Up, a beer-flavored energy drink that the company says is “trading in the ‘buzz’ for an energy boost.”
The Big Opportunity In Overlooked Categories
The most overlooked aisle in the grocery store may be ripe for reinvention. Riff is betting on it. We dig into the new shelf-stable meal kit brand launched by Sir Kensington’s co-founder Mark Ramadan and Eleven Madison Park chef Daniel Humm. We also discuss Battle Bars’ attempt to broaden its appeal in the protein bar category and what investor network The Angel Group wants to see from emerging CPG brands.
Nello Leaps From Functional Powders To RTD Energy With Exclusive Target Deal
Functional beverage mix Nello is making its first leap into liquid with a line of clean energy drinks, launching exclusively in Target.
New Beverages: Recess ‘Tinis, La Colombe Matcha, Plus Pharrell & Pusha T’s New Coffee
This week's new product gallery finds music icons Pharrell and Pusha T back on the 'grind,' FINNSUL finds inspiration on TikTok for its latest collaboration, plus new releases from La Colombe, Huxley, Halfday and more.
Kroger Drops Red Bull, Boar’s Head Amidst Cost-Cutting Push
Kroger shoppers looking for Red Bull or Boar’s Head products may be out of luck for the time being, as the country’s largest supermarket chain grapples with pricing strategy amidst a grim economy.
After Brown-Forman Snub, Sazerac In Talks With European Beverage Group
Sazerac is in talks to acquire German schnapps producer, Berentzen-Gruppe AG, according to a report from Bloomberg News. The move could extend an acquisition run that has added a UK vodka brand and a Kentucky distillery in the past three months alone.
Health Promises Fading, Agentic Appeal Rising in 2027 Trends Report
Consumers are starting to get fed up with being told what they need, rather than offered what they want, according to Tastewise’s 2027 Food and Beverage Forecast. The annual webinar claimed that the “Health Promise” made by food and beverage brands is fading from relevance and in some cases is becoming a turnoff.
CPG Week: Beyond Enters The Phytosphere And Whey’s Capacity Woes
This week, the podcast covers Beyond’s expansion into new protein formats, a whey supply shortage, Battle Bars’ rebrand, and a legal dispute between Big Food and Big Sugar.
Review: ‘Feel-Good Drink’ On the Brightside Shines
The combination of zero calories, zero sugar, and 15 milligrams of Zembrin gives it a differentiated position between conventional diet soda and functional relaxation beverages.