It's all about Walmart this week, as the country's largest retail chain brings Mitra9's functional drinks online, and functional coffees from Javvy and Laird Superfood into its stores.
Cannabev Uncle Arnie’s raised $2 million from previous investors as it doubles down on both recreational cannabis and hemp-derived THC drinks.
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
BellRing Brands is entering a new chapter under CEO Michael Axelrod with a strategy centered on stronger execution, expanded distribution and innovation.
The Phoenix, Arizona-headquartered, independent Anheuser-Busch InBev distributor has appointed chief operating officer Omar Perez as its new president.
Minute Maid Spiked is adding a a Vodka Lemonade Iced Tea to its lineup, marking the brand’s first release since Sazerac took over distribution in partnership with Coca-Cola’s newly restructured “firewalled, wholly owned” bev-alc subsidiary, Red Tree Beverages.
Investor, entrepreneur, and longtime business journalist Darren Rovell shares the lessons he's learned backing breakout brands like Athletic Brewing and Biena Snacks, building his own company, Kickstand Cocktails, and evaluating hundreds of startups every year. He explains what separates investable founders from the rest and how emerging brands can carve out an advantage – even in the most competitive categories.
Hydration sports drink Barcode has been acquired by Axum Capital Partners, in partnership with investor and NBA star Victor Wembanyama.
With Arabic-inspired lattes like Baklava, Dubai-Style and Cardamom, Yah Yah Yah is bringing something truly differentiated to the ready-to-drink coffee space.
![[Exclusive] BFG Partners-Backed ‘Liquid Breakfast’ Drink NOON Debuts in Target Nationwide](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2026/08/03200120/NOON-970-150x150.png)
As breakfast habits evolve and retailers rethink the morning set, beverage startup Noon is betting “liquid breakfast” can earn a spot in consumers’ routines.
In partnership with investor and NBA Hall of Famer Dwayne Wade, Cann is launching a new Half & Half variety, in both 3mg THC and uninfused.
Buoyed by rampant demand for protein, as well as other shifting health trends, dairy beverages have enjoyed a strong first half of 2026.
Hemp beverages may have earned a temporary reprieve from upcoming federal restrictions after the U.S. Senate passed a continuing budget resolution over the weekend that extends the deadline until December 11.
There’s been an emergence of Christian-themed energy drink startups that are putting their faith front and center. Brands like Agape Energy, 4GVN and Praise Energy have all sought to use their religious faith as the basis for their businesses.
