On Sunday, some of the industry’s biggest brands got into the April Fool’s Day spirit, announcing the launch of everything from trendy new flavors to line extensions that we all wished for, or rather, winced thinking about.
A California Superior Court judge has ruled coffee must include a cancer warning; West Virginia Beverage Association weighs in on controversial sugary drink study; Another former Monster Energy employee has stepped forward to report sexual harassment; Bhakti founder Brook Eddy profiled by Inc.
Royal Cup Coffee & Tea will launch its inaugural line of ready-to-drink cold brew coffees on April 2, marking the company’s first entry into the ready-to-drink (RTD) space.
Spindrift’s latest creation, which was unveiled at the Natural Products Expo West 2018, is perhaps their most adventurous flavor to date in that it introduces an ingredient that they haven’t used before: tea.
Jones Soda Co. announced the close of $2.8 million in financing on Tuesday, bringing some positive news for the company following a disappointing end to fiscal year 2017.
Leadership moves at VEB focus on Hansens; Mike Fransz joins C2O marketing team; Revive Kombucha brings on KeVita vet to head sales.
Financial woes for Reed’s Inc. are finally on the mend with the company reporting a 5.7 percent increase in net sales in Q4 2017 during earnings call on Wednesday.
Following its foray into the keg business, Asbury Park, N.J.-based Nitro Beverage Co. will make the leap into cans next month with the release of a three-SKU line of nitrogen-infused organic cold brew coffee.
California Juice Company is a purveyor of cold-pressed juices that are packaged in both full-size ready to drink form as well as a smaller shot format, which are what we are exclusively looking at in this review.
Nearly three months after departing MillerCoors, Keith Villa, who invented the company’s Blue Moon craft brand, has launched a new company, called Ceria Beverages, that will focus on producing a line of non-alcoholic cannabis-infused craft beers.
Despite its limited commercial exposure thus far, a handful of hydrogen water brands are taking different approaches as they seek to stake their respective claims on this emerging category.
How Jägermeister is carefully embracing a softer side of its iconic history, while maintaining its core identity; Shutthekaleup explains why authenticity and transparency are the keys to winning with influencers; Why the founders of acclaimed brand The Coconut Cult set out “to create a religion, essentially.” This episode is presented by Symrise Califormulations.
Nuun has made health-through-exercise a core tenet of the brand identity for its line of hydration tablets and powders. But now the company says it is looking to take care of its consumers around the clock with Nuun Immunity, a new line launching next month.
Zupa Noma's latest release, labeled simply as a “Veggie Shot,” leaves the soup category behind and seeks to position the product as a quick hit of veggies that have been formulated with functionality in mind.
