Trimino Goes Hollywood with Screen Time in ‘Super Troopers 2’

It may not be at the concession stands just yet, but protein infused water brand Trimino is coming soon to a theater new you via product placement in several upcoming films, including the upcoming sequel to the cult comedy Super Troopers.

True Fresh and NutriFresh Partner For Bicoastal HPP Business

The joint partnership between Buena Park, Calif.-based True Fresh and Edison, N.J.-based NutriFresh, announced last week, will make the combined entity the largest HPP tolling enterprise in North America, according to a press release.

La Colombe Exploring Capital Raise

La Colombe, a premium coffee manufacturer and retailer, has retained the services of Boston-based investment bank Moelis & Company to explore a capital raise at a valuation of over $1 billion.

Review: Better Booch Adds Cans

Better Booch is a Los Angeles-based brand of kombucha that has been around for a couple of years and, prior to the recent introduction of these products, had been offered exclusively in glass bottled.

16 Industry April Fools’ Pranks To Make You LOL

On Sunday, some of the industry’s biggest brands got into the April Fool’s Day spirit, announcing the launch of everything from trendy new flavors to line extensions that we all wished for, or rather, winced thinking about.

Press Clips: California Coffee Must Carry Cancer Warning

A California Superior Court judge has ruled coffee must include a cancer warning; West Virginia Beverage Association weighs in on controversial sugary drink study; Another former Monster Energy employee has stepped forward to report sexual harassment; Bhakti founder Brook Eddy profiled by Inc.

Royal Cup Will Debut RTD Cold Brew Line

Royal Cup Coffee & Tea will launch its inaugural line of ready-to-drink cold brew coffees on April 2, marking the company’s first entry into the ready-to-drink (RTD) space.

Review: Spindrift Half Tea & Half Lemon

Spindrift’s latest creation, which was unveiled at the Natural Products Expo West 2018, is perhaps their most adventurous flavor to date in that it introduces an ingredient that they haven’t used before: tea.

Amid Revenue Declines, Jones Soda Co. Raises $2.8M

Jones Soda Co. announced the close of $2.8 million in financing on Tuesday, bringing some positive news for the company following a disappointing end to fiscal year 2017.

People Moves: Leadership Shuffle at VEB

Leadership moves at VEB focus on Hansens; Mike Fransz joins C2O marketing team; Revive Kombucha brings on KeVita vet to head sales.

Reed’s Net Sales Rebound in Q4

Financial woes for Reed’s Inc. are finally on the mend with the company reporting a 5.7 percent increase in net sales in Q4 2017 during earnings call on Wednesday.