Even in an era of craft beverages and high demand for natural products, convenience stores remain a stalwart channel for grab-and-go simplicity. And while sugary sodas and 99-cent iced teas still dominate c-store coolers, premium brands are beginning to make inroads. With the presence of several such companies at NACS 2017, brands that made their name in the natural channel now have the corner shop in their targets.
James Richardson, Ph.D., is a strategy consultant for emerging food and beverage brands with a professional background in strategy consulting, market research and social science. In this guest column, he shares his insight on how food and beverage entrepreneurs can effectively nurture products into fully developed brands that consumers love.
Though convenience store traffic has dipped in 2017, you couldn’t tell from looking around the packed floor at this year’s National Association of Convenience Stores (NACS) show last week in Chicago. Exhibitors from across the spectrum of food and beverage took over two halls of the McCormick Place for three days, showcasing a range of new products and innovations that will be rolling out to c-store coolers over the next year.
Made Coffee is a self-described “coffee cannery” that is focused on creating high quality cold brew and nitro coffee in cans. The company, which is based in St. Petersburg, FL and launched in 2015 (the cans launched this year), currently has three varieties: Traditional Cold Brew, Nitro Brew, and Cold Brew Ethiopia Guji.
Following a report on Wednesday that Talking Rain and its former CEO, Kevin Klock, had been named in a lawsuit alleging that Klock had sexually harassed an employee in March, and that the company had retaliated against her even after Klock had left the company, COO Chris Hall told BevNET there was no culture problem at the sparkling water company during a brief talk at the just-concluded National Association of Convenience Stores show this week in Chicago.
Episode 80 features an interview with GT Dave, the founder and CEO of GT’s Kombucha. We also speak with Sean Kelly, the founder and CEO of SnackNation. And in the latest edition of Elevator Talk, we chat it up with Lilly Wunsch, the co-founder and COO of 4th & Heart. This episode is presented by Sovereign Flavors.
Based in North Carolina, Tribucha is a line of kombucha products that are being marketed as “100% craft brewed kombucha.” The company points to a 10-stage brewing and extraction process, which they say allows the products to deliver amazing taste while being free of flavors and fruit juices.
While some retailers are scaling back on stocking local brands, Kroger is going full force in the opposite direction, looking to up-and-coming, natural innovators for inspiration.
Since founding Argo Tea in Chicago in 2003, Avakian has seen his business model for natural, premium-priced beverages go from niche to mainstream. Having entered the beverage space promising a drink with a “transparent” supply chain, Avakian hedged his bets that American consumers would eventually recognize better-for-you was in fact better.
Here, which hails from Chicago, IL, is a company that is focused on producing food and beverage that utilize local, “farm to label” ingredients from the Midwest. Their portfolio of products includes dips, spreads, salad dressings, and this line of cold-pressed and high pressure processed (HPP) juices.
A former employee of sparkling water company Talking Rain is suing the company and its former president and chief executive officer, Kevin Klock, alleging sexual harassment, disability discrimination, failure to accommodate, violations of the Family Medical Leave Act (FMLA) and retaliation. The complaint was filed on Oct. 10 in the King County Superior Court, in Seattle, Washington.
USDA clears Aurora Organic Dairy after investigation; Walmart doubles down on grocery after Amazon buys Whole Foods; Bloomberg speculates that LaCroix's bubble may burst; Attitude Drinks shuts down; Nooyi speculates on Bezos
Ganeden president Michael Bush explained to NOSH why he decided to trust his gut with his decision to sell the leading probiotic company to Irish global nutrition and food conglomerate, Kerry.
Cold pressed juicery Juice Press is seeking to expand its grab-and-go business to travelers from around the world via a partnership with airport retailer OTG that will put some of the company’s ready-to-drink and energy bar products in three major New York City area airports.
