WellWell Launches at Whole Foods
The brand is currently making its debut at 33 stores in the grocer’s northeast region, where it retails for $4.99 per 12 oz. bottle.
Review: Califia Farms – Three New Products
In this review, we’re taking a look at Califia Farms’ three most recent non-coffee offerings: Cali Coco, Ginger Almond Milk, and Matcha Almond Milk. Launched at Expo West 2016, these products are hands down the company's best flavors yet.
Steaz Hits The Sale Block
Documents obtained by BevNET indicate that Steaz has retained the services of First Beverage Financial, the investment banking arm of First Beverage Group, who have sought a $30 million minimum bid to acquire the company.
Pitch Your Beverage Brand to the Industry in the New Beverage Showdown 11
The New Beverage Showdown provides a fantastic opportunity for young beverage brands to gain exposure and feedback. Presentations are in front of the 500+ BevNET Live attendees, as well as hundreds of livestream viewers. Over 40 applications are expected to be submitted; only 15 will be offered the opportunity to present in the semifinals. The only way to be considered for the competition is to submit an application by the May 20 deadline.
Tennis Stars John Isner and Steve Johnson Invest in Runa
Runa co-founder and president Tyler Gage said the company intends allocate its new funds through strengthening its consumer marketing efforts, a component of which will be putting Runa’s new investors to work.
Expo West 2016 Video: Koa Starts to Sparkle
A first time exhibitor at Natural Products Expo West, Koa markets a uniquely formulated zero-calorie, juice-based beverage that it calls “olakino.” In the above video, Koa CEO Adam Louras speaks with BevNET about the company's approach to innovation and new product development. He also discusses Koa’s distribution goals for 2016, and the addition of beverage industry veteran Ken Sadowsky as an advisor.
Review: WellWell
WellWell is an entry into the cold-pressed and high pressure processed (HPP) beverage space that is attempting a less traditional approach to branding and marketing.
BevNET Live Summer 2016: Get In Shape to Grow with Jillian Michaels, CAVU, Tom First
The scheduled speakers combine beverage industry experience with leaders in innovation, investment, and brand-building. Also on the schedule for the event is the 11th version of the New Beverage Showdown, sponsored by VEB, as well as a pre-conference “Beverage School” for startup companies.
Dr Pepper Snapple Acquires Additional Stake in BodyArmor
Dr Pepper Snapple Group (DPSG) has increased its ownership position in BodyArmor, having invested an additional $6 million in the premium sports drink brand. The deal, finalized in March, comes approximately seven months after DPSG acquired an 11.7 percent stake in BodyArmor for $20 million. DPSG now owns 15.5 percent of the brand.
2016 BevNET Expo West Coverage: An Interview with Rumble Co-Founder James McQueen
In the above video, McQueen discusses the brand’s distribution expansion as well as recent funding from equity-based crowdfunding platform CircleUp, which invested in the company through its $22 million consumer growth fund.
Review: BluePrint Organic
BluePrint, which was a pioneer of the cold-pressed juice category, has launched its first significant line extension since the brand’s inception. Like much of BluePrint’s high pressure processed competition, this is an offering that’s geared towards conventional channels rather than natural.
Interview: Juicero Founder Discusses Launch of Countertop Cold-Pressing System
In a wide-ranging interview with BevNET, Evans discussed the development of Juicero, a new countertop cold-pressing juicing system. Evans shares details about the company's $120 million capital raise, its diverse investment group, the target demographic and sales projections for Juicero, and how it fits into the competitive landscape of cold-pressed juice.
Review: Hiblisscus Blends
Hiblisscus Blends is a line of naturally flavored hibiscus-based beverages whose premise is the health benefits of the hibiscus flower: the bottle notes that hibiscus has “been used for centuries to promote a healthy lifestyle.”
N.V.E. Requests New Trial in Trademark Infringement Case with 5-Hour Energy
According to legal news publication Law360, N.V.E., alleges that Innovation Ventures made false statements in the trial that swayed the jury’s verdict, including the inference that N.V.E. ran a false advertising survey.