In an interview filmed at BevNET Live Winter 2015, Rebecca Messina, VEB’s Senior Vice President of Marketing & Innovation, offers insight into how the Coca-Cola unit identifies high-potential growth brands.
Despite challenges building awareness and educating consumers about its uniquely formulated calorie- and sugar-free juices, Koa is making headway using a carefully planned marketing strategy to carve out shelf space in specialty and natural retailers in Southern California, Texas and parts of the Northeast.
Potential sale called a rumor by Talking Rain representative, but the company has looked into a sale in the past.
The new funding comes by way of increased contributions from the company’s original group of investors, alongside a new commercial banking partnership with Wells Fargo.
This variety of Stumptown Cold Brew uses coconut cream for both flavoring and to create a dairy-free version of its cold brew with milk. Made with cold brew coffee, coconut cream and cane sugar, the product has a straightforward but somewhat intense flavor.
A near-avalanche of filings about the relative alcohol and sugar content of a stunningly popular beverage.
Harmless Harvest's recently appointed CEO, Gianella Alvarez, addressed the issue in a statement published on Harmless Harvest's website, saying the company is currently working alongside "FDA regulators, other oversight agencies and expert consultants" to make "process enhancements" that will ensure compliance with the FDA's regulatory regulations.
No matter how hackneyed a play the copycat energy shot might be, there are plenty of brand owners tinkering with the possibility that they can extend their platform into pocket-sized bottles.
According to company press releases issued Monday, Evolve Kefir and Sap on Tap will collectively enter more than 3,600 new stores beginning in 2016.
Responsibility for the firm will now lie with Debbie Wildrick and Craig Fortin, currently MetaBrand’s chief strategy officer and President and chief operating officer, respectively.
Suja has rebranded its mainstream-oriented line of high pressure processed (HPP) juices and smoothies, dropping the word Essentials from its labels and more prominently calling out the products’ organic formulation and ingredients.
A PepsiCo spokesperson told Ad Age the "Mist Twst" rebrand will “highlight the lemon-lime credentials of the product.”
This brief video highlights a few memorable moments from the conference -- including speaker clips from Suja CEO Jeff Church, Stumptown Coffee president Joth Ricci and Bulletproof founder Dave Asprey -- as documented and edited by BevNET videographer Matt Rogers.
The premise behind Suja’s Probiotic Water is a bit different than the brand's other lines, which are all very high in juice content. The beverages start with the leftover materials from Suja’s cold-pressed juices, and from there the company adds water and probiotics, which results in something that tastes like a flavored water.
