Spindrift Breaks Ground on New Innovation Center
The upcoming 2,000 sq. ft. space is slated to be up and running later this summer, and will serve as the company’s “innovation center,” according to Spindrift founder Bill Creelman.
Distribution News: Outlaw Energy, Cheribundi, Aquaball Expand Reach and Placement
Outlaw Energy, a new energy drink brand developed by serial beverage entrepreneur Lance Collins, announced that it has finalized a partnership with Avanzar Sales and Distribution for coverage in Southern California.
Core Water Launches Sportcap Line
The emerging water brand – notable for its 7.4 pH, its founder, Lance Collins, and most distinctively, a custom cup-shaped overcap – is ditching that last bit of distinction as part of a sports cap line extension.
Review: Califia Farms Cold Brew Coffee – New Varieties
Califia Farms has extended its line of cold brew coffee and almond milk blends with three new varieties: Dirty Chai, Mocha Mexica and Triple Shot. While we'd prefer a slightly more dialed up flavor for the coffee, the products are otherwise well-formulated.
Funding Briefs: Sipp, Coconut Cartel Land Equity Investments
News of a couple notable investment rounds recently hit our desk, with organic soda brand Sipp and Coconut Cartel, which markets coconut water sold in unopened coconuts, each securing new equity financing.
Press Clips: Keurig’s Kold Streak; Booze Police Steal Andrew Keegan’s Kombucha
Fortune magazine recently took a look at the ongoing troubles over at Keurig Green Mountain, where the company’s stock is currently trading at a 52-week low.
Matcha Mania is Upon Us
From the the New York Post naming it “New York City’s hot new cult,” to its spotlight on NBC’s “The Today Show,” a recent wave of publicity has thrust matcha in front of the eyes of the general public.
Panera Bread to Ax Artificial Ingredients… Just Not at the Soda Fountain
Jonathan Yohannan, the director of public relations for Panera Bread, stated that, for the time being, the company's "No No List" will not be extended to beverages sold at its stores.
Review: Sound Sparkling Tea
Sound Sparkling Tea, which launched as Sodterra, is a line of carbonated tea drinks that come in three unsweetened and zero-calorie varieties. In our review of the brand's White Tea and Chamomile products, it's clear that Sound has created beverages that are very enjoyable and, aside from a couple adjustments to the labels, well-executed.
BevNET Live: Control Issues – Entrepreneurs, Investors, and Independence with Nick Giannuzzi
Giannuzzi, who has worked with brands like Glaceau, Suja, and Mamma Chia during their fundraising processes, will discuss ways companies can consider their independence as they face a range of financial options.
Aquahydrate Gets a Few Sips in National TV Ad for Ciroc Vodka
Sean "Diddy" Combs, one of a trio of high-profile investors in Aquahydrate, has once again worked the alkaline water brand into a national television ad, this time for Ciroc Vodka. The ad, which promotes designated driving, comes approximately 15 months after the debut of a widely aired TV spot for Fiat, which also included placement of Aquahydrate.
BevNET Live: Marketing Functional Claims That Sell
A technical edge doesn't lead to a winning brand unless it's stated properly -- and it's copacetic.
Review: Teapigs Matcha
Teapigs, a U.K.-based producer of premium tea products, has launched a three-SKU line of ready-to-drink matcha products. In our review of the company's apple and grapefruit varieties, we found the flavor of each to be well-conceived, but feel that the packaging needs work.
SunOpta Behind USDA’s New Non-GMO Seal
A recent New York Times stated that SunOpta, a global supplier and processor of natural and organic ingredients and finished products, requested and won permission from the USDA to label corn and soy processed in a company-owned plant as non-GMO.