Marketed as a “vitamin enhanced water + electrolytes,” Rage Vitamin Water comes in a single “Hydrating Citrus” flavor. While the ingredients have merit, the company's reason for inclusion could definitely use a better -- and more succinct -- explanation than what’s on the back of the bottle. The packaging has a similar issue: it’s just not clear what this product is trying to be.
The distribution deal will provide Oatworks, which has been self-distributed since its launch last summer, with an opportunity to swiftly expand its footprint in the Northeast and to continue spreading the idea of oats as a core beverage ingredient.
A federal jury in Manhattan issued a $1.7 million verdict in the band’s copyright case against Monster Energy, according to Reuters.
Eighteen months after Hain Celestial’s acquisition of BluePrint, the founders of the cold-pressed juice brand have exited the company.
While most seemed to attribute LeBron James’ cramps to the high temperatures, Gatorade flipped an odd circumstance into a marketing ploy.
New York City Mayor Bill de Blasio’s administration rekindled former Mayor Michael Bloomberg’s argument for a ban of large sugary drinks.
YouGov, a London-based market research firm, conducted a recent survey that indicates the growing preference of juice drinkers to pay closer attention to labels and ingredients.
Aiming to ramp up production and distribution of its raw, organic juices and foods, Urban Remedy has raised $5 million in new funding and tapped industry veteran Paul Coletta as CEO.
The California Senate approved a bill last Thursday that would mandate health warning labels on beverages with added sugar, according to The Los Angeles Times.
Based in Boca Raton, Fla., Juicera produces a range of USDA Organic certified and high pressure processed juice blends. The products are packaged in cylindrical bottles with a few of the varieties coming 8 and 16 oz. sizes. Overall, the company has done well to create a tasty and well-executed product, but the labels could use a bit of a revamp.
BevNET will present the next edition of its Food and Beverage University (FBU) in Los Angeles on Sept. 11. The one-day business education and networking event will take place at the Skirball Cultural Center.
Wells Fargo found that beverage sales in convenience stores increased by 4 percent for Memorial Day this year, compared to a 2 percent increase in 2013.
The next teen-angled effort comes from Sunny Delight Beverages Co., which announced Monday the test market launch of SunnyD X, a carbonated juice drink that the company hopes will serve as an energy drink alternative.
Formerly known as Kombucha Mama, Humm Kombucha is a pretty unique looking brand, starting with its proprietary 14 oz. glass bottle. It has a whimsical look to it, both in the label design and the shape of the glass bottle. The package is very approachable and polished, and while we think the company needs to make a few changes in the formulation of a few of nine flavor varieties, we're quite impressed with the brand overall.
