Multi-Layered Strategy Catalyzes Celsius
In the past few years, Celsius CEO Gerry David and lead investor Carl DeSantis have sharpened the company’s strategy by focusing on sales of its single-serve cans, six specific U.S. markets, international sales and digital marketing. Results from the company’s fourth-quarter earnings report indicate that the multi-layered strategy continues to catalyze a brand not far removed from a nosedive.