For upstart beverage brands, a field marketing "win" is the experience of having a potential consumer taste a product and enjoy it enough to buy it. But few brands approach the field with a full sense of how to achieve the most dynamic results with limited marketing resources. That's why BevNET Live is featuring an exciting presentation from Julie Suntrup -SVP Agency Marketing + Business Development at Switch, a St. Louis-based experiential marketing agency working to "move our clients' brands out of the consideration set and into trial, purchase, enjoyment and ultimately, advocacy." Their lengthy list of clients includesvitaminwater, Muscle Milk, 5-Hour Energy, PowerAde, NOS, Fuze, Coca-Cola, and Anheuser-Busch InBev.

When you’re building an authentic, entrepreneurial beverage brand, there are two key financial issues: raising the right amount of money, and spending it properly. Using Sweet Leaf Tea as the lens – and its founder and former CEO, Clayton Christopher, as well as key investors Michael Farello (Partner, Catteron Partners) and William Pearson (CFO, Nestle Waters North America) as the guides – BevNET Live attendees will have the opportunity to hear, and discuss, how that happened for one beverage company.